Naramata’s Strategic Shift
The Naramata Centre is a spiritual retreat and education centre nestled in the beautiful valley of the Okanagan, that has been in existence for 70 years.
Over the last 70 years, Naramata Centre has gone through many variations of who they are and who they serve. In 2020 they had eight weeks of programs as well as a new spring program, and were quite prepared and excited for the year.
Then, they had to reimagine how to be "in community," if they could no longer have the 1,000 people onsite. So they immediately began streaming some of their more popular events to see what would happen. The two they experimented with were:
- Sacred Pause, a weekly meditation and quiet contemplation time.
- Conversations that Matter, where the first conversation was “is it possible to create community when we are physically apart?”, and the answer was "yes!"
So they kept on exploring.
This lead to the “All Access Pass,” which enabled people to invite friends to come with them. They could come to as many events as they wanted, and offer the discount to family, friends, or even their community of faith. This has grown in momentum; one event saw 9,000 attendees!
Naramata has made a strategic shift—watch the whole story
[Photo by Samantha Borges on Unsplash]