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  SUMMER 2015  
Newsworthy
  Creating Visual Impact for the Legacy of Pan Am  
   
 

The CIBC Pan Am/Parapan Am Aquatics Centre and Field House represents the largest investment ever in Canadian amateur sport history. The facility is a significant addition to the GTA as it doubles the number of Olympic-sized pools in the region and meets international competition standards. During the Pan Am and Parapan Am Games (July 10 to August 15) the complex will host swimming, diving, roller speed skating, pentathlon and fencing events. Entro created a comprehensive environmental graphics program to support this premiere Games venue.

 
  Proudly Guiding the World to the Pan Am Games  
   
 

From July 10 to August 15, the Province of Ontario is hosting the Pan Am and Parapan Am Games. The Games include 32 venues spread across the province with 140 sporting events and over 6,000 athletes participating. Entro, in collaboration with IBI, were hired by the Ministry of Transportation (MTO) to support the signage strategy for public realm wayfinding.

 
  Aurigen’s Annual Emphasizes Collaborative Thinking  
   
 

“Two heads are better than one” is the central theme of Aurigen’s 2014 Annual Report. Collaboration is itself a guiding principle of the company, and the basis for the solid working relationship between Aurigen and Entro.

 
  TD’s Art and Architecture  
   
 

Cadillac Fairview and Toronto-Dominion Centre are proud supporters of the arts community. Recently TD Centre purchased a new art collection by 12 renowned Canadian artists which is now on display at each of the TD Centre tower lobbies. To celebrate its opening, Entro designed a branding package that culminates inspirational art with the impressive architecture of Mies van der Rohe.

 
     
  Finding Your Way
Through Union Station
  Measuring Perception and Engagement of Entro's Rebranding Initiatives  
 

Designing the wayfinding for Canada’s biggest and busiest multi-modal transit hub is no small feat. Union Station welcomes over 40 million passengers annually as a hub for GO Transit, TTC, VIA Rail and the new Union Pearson Express. Entro has successfully implemented the wayfinding for the first phase of Union Station’s multi-phase redevelopment plan. 

 

Interested to know what our company can do for you? Tim Kocur of the Toronto Financial District BIA shares his experience and the outcomes of working with Entro on the district’s rebranding in an article titled: ‘“Did Our Branding Work?” Measuring Perception and Engagement.’