2020 Summer Webinar Series

Benchmarking Evolving Best Practice in the Virtual Conference Space 

July 30, 2020

featuring EI Advisory's

Tony Jarvis, Global Managing Director, Client Relations
Ieuan Perkins, North America Client Relations Lead
Since lockdown, innovation in the virtual events space has rocketed. In this third in our CFG Summer Webinar Series, Tony Jarvis, Global Managing Director, Client Relations and Ieuan Perkins, North America Client Relations Lead from EI ADVISORY drew together examples from the global industry conference market to pinpoint current and evolving best practice in the virtualization of industry events. As well as giving an overview on how different suppliers are adapting in the move to virtual forums, EI defined what the latest best practice looks like in delivering a top-quality virtual forum. They benchmarked best practice across the following areas: 
  • How marketing sentiment has shifted in the market over the last few months, as marketers adapt to the virtual events landscape for the medium and long term.
  • Differences between various virtual event platforms and technology solutions, to empower marketers when choosing the best virtual opportunities.
  • How to measure ROI at virtual events, as well as what kind of data analysis is available at virtual conferences.
  • Best practices at virtual events (with examples of the most innovative suppliers EI has identified currently in the market).

Tony Jarvis, Managing Director

For EI to earn the position of being a genuinely ‘trusted advisor’ with clients since its inception is an achievement Tony is extremely proud of. Building a deep knowledge of his clients and their businesses is what makes Tony so vital when it comes to strategic planning and execution and his address book of clients, suppliers and stakeholders is impressive. But his success and achievements wouldn’t have happened without his boundless energy and enthusiasm for what his clients need. You would think he would be tired by the weekend but no, he has three young boys, is a keen triathlete and once swam to the Isle of Wight in 89 minutes. And what would he do if he did have a quiet day? Apparently he’d like to join the Red Arrows.

Ieuan Perkins, Client Relations Leader

After graduating from the University of Oxford, Ieuan joined the EI team as an analyst to build his advisory chops. He has recently moved into a client relations role, specialising in consulting technology clients.


As always, the resources presented in this publication can be shared with your teams and  colleagues. All materials are available also in the Resource Library in the 2020 Webinars folder on our CFG Website.

Recording Link  (PW: pCxtAPT2)

Presentation Deck


NEXT WEBINAR: Thurs., Aug. 13 at 11:10 A.M. (ET). 
#4 Summer Webinar
Making your Virtual Events Engaging, Fun & Informative!

…featuring Billy Boughey, Elevate Experiences

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