CFG Webinar Follow-Up
Tim Riesterer, Chief Strategy Officer, Corporate Visions, Co-Author, Expansion Sale
Nick Lee, Professor, Marketing, Warwick Business School, Co-Author, Expansion Sale

Decision Science
Understanding How Buyers Frame Value and Make Choices

There are invisible forces that shape how humans make decisions. The areas of cognitive neuroscience, social psychology and behavioral economics provide powerful insights into how you should create and deliver more persuasive messaging to both prospects and customers.

If you attended (or missed) our CFG Webinar on November 25, 2019, you'll want to open these links to learn that understanding how customers make decisions can help you tailor your messages and campaigns with precision.

As always, share CFG and its resources with your colleagues.
All materials are available also in the Resource Library in the 2019 Webinars folder on our CFG Website.


Recording Link

Follow Tim and Nick on LinkedIn & Twitter

...and watch for their new book coming soon!
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