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ArthrexTV Live InternalBrace Broadcast & Lab

The ArthrexTV Live InternalBrace broadcast was a success at Pinnacle, with six HCPs in attendance. After the broadcast, a wet lab was hosted by Pinnacle Hand & Wrist Manager Greg Finn with several stations and a showcase/demo area for NanoScope and metal products. It was a friendly and collaborative environment that boosted confidence in InternalBrace and educated HCPs on niche indications.

The broadcast itself featured live demonstrations and presentations by Dr. Shin and Dr. Garcia. Dr. Shin has been in the news recently for performing a Thumb UCL on New Orleans Saints Quarterback Drew Brees with great results.

Highlights Included:
  • 6 HCPs total attended, including one first assist.
  • Nano demo station and wet lab.
  • Sparked interest in journal clubs between practices and affiliations, with talk of a possible combined Surgeons Choice & Henry Ford journal club.
  • This event marked the first interaction with Pinnacle of the chief of hand surgery at Henry Ford.
  • Interactive Q&A with Dr. Shin and Dr. Garcia.

Intermediate Trauma Training Summary

Nick Krasity of Team Detroit/Macomb attended Intermediate Trauma Training in Naples and summarizes some of the important takeaways below:

DEX = Trauma: The DEX/Trauma bucket is projected to surpass Shoulder within two years and hit $1 billion within five years. We are now considered trauma reps.

The largest current "trauma" opportunity is Clavicle: Clavicle will be part of our bucket going forward. Clavicle presents an important opportunity for us to build relationships with the majority of our physicians who take trauma call. Now is the time to start covering these cases, since Arthrex plans to roll out a line of heavy trauma products within 2-3 years. This is an opportunity to gain experience away from foot/ankle and hand/wrist in order to work with doctors who actually take trauma call. If we build these relationships now, they can lead to ArthroFX and distal tibia cases. Optimizing these relationships now will create an easier transition when Arthrex releases more innovative trauma products in the future.

Equally as important and as relevant as our clavicle opportunity, Fibertape Cerclage will be a very important product that every surgeon, especially trauma-related, should know about. 

Currently in our "trauma" bag: Besides our clavicle set and Fibertape Cerclage, ArthroFX and our distal tibia system will be crucial in building these relationships.

Trauma call-schedules and expectations: I would strongly recommend building relationships now with anyone who does fracture management in your territory who we have the ability to cover, Primarily clavicle, as these are typically docs who take trauma call.

Botsford Journal Club at Pinnacle

Mike Fiteny of Team Oakland/Beaumont organized a journal club for Botsford residents and Drs. Fritz and Colen. It was hosted at Pinnacle and included journal article discussions, product demonstrations and a wet lab session. 

MedEd Manager Meeting Summary

Rebecca Waineo attended the MedEd Managers Meeting in Naples on October 7-8th. Some of the key items discussed included:

Clemson University Medical Device Sales Program

-Launched in August 2019
-Dennis O’Keefe is advisor at Clemson for this program

Student Focus
-Athletes/Athletic Interest
-Majors: Marketing, Bio-Engineering, Health Sciences
-High interest in professional sales, driven, eager to learn, engaging

Scholarships offered
-Applicable from Marketing, Health Science, and Engineering schools
-Go through curriculum and determined for an internship in an agency.      
-Senior year scholarship if successful
-Program offered at junior year
-Scholarships given/determined by Clemson; funded by Arthrex.
-Ten Arthrex scholars are guaranteed internships

Internship Program: 
-12-14 week paid agency internship
-One week at Arthrex global HQs: OR protocol, Intro to products and procedures
-Orthopedic anatomy paid by corporate                                
-Agency Internships: surgical observation, sales mentoring, hand on cadaveric anatomy education (paid by agency)

Orthopedia Pre-Launch for OTIF Registrants

-January 2020 estimated launch
-OTIF attendees will be enrolled for trial
-95 Shoulder Videos
-Shoulder launching first; Hand, Wrist and Elbow launching next
-$20-50 million dollar investment from Arthrex
-Contracted NOT for commercial use but for education; not legally allowed to be a marketing material
-A & B videos more for educational institutes, residents, students, etc.; C videos more for practicing surgeons
-Inform DMC and other resident programs

November Brings the Season of Giving


Would you like to help a family in need this Thanksgiving?

Last year, some members of the Pinnacle team volunteered to participate in the “Boxes of Love” Thanksgiving meal distribution program, which takes place the Saturday before Thanksgiving. Boxes of Love partners with the M1 Concourse and the Pontiac School District to provide a complete Thanksgiving dinner to over 1,400 families!

The date, time, and location are below. If you're interested, the organization has a number of positions to fill for the day of the event.
You can find further information about how you can help and sign up to participate here.  

Please note that participation is purely voluntary on an individual basis. 

Date: 11/23/2019 (Saturday)
Time: 11:30am - 3:00pm EDT
Location: Dream Center of Pontiac - 830 Auburn Ave Pontiac, MI


Please watch for information on Pinnacle's Chatter board or in your email notifications about this program offered through Grace Center of Hope .

Calendar of Events

  • 11/4, 9:00 a.m.  - Team Detroit Macomb Quarterly Review - Lecture Hall
  • 11/4, 3:00 p.m.  - Team Central West Quarterly Review - Lecture Hall
  • 11/5, 4:00 p.m.  -  DEX Capital/Shoulder Training, Lecture Hall & Lab
  • 11/5, 8:00 p.m.  -  DEX Monthly WebEx
  • 11/6, 3:30 p.m. -  Team Ann Arbor Quarterly Review - Lecture Hall
  • 11/11, 6:00 p.m. - Biologics PRP & BRM Course - Lecture Hall
  • 11/12, 5:00 p.m. - Pinnacle Monthly Meeting - Lecture Hall
  • 11/13, 4:00 p.m. - Team Detroit Macomb Territory Mgr Monthly WebEx
  • 11/13, 6:00 p.m. - Foot & Ankle Biologics Dinner - Bacco Ristorante
  • 11/19, 4:00 p.m. - Team Ann Arbor Territory Mgr Monthly WebEx
  • 11/20, 4:00 p.m. - Team Central West Territory Mgr Monthly WebEx
  • 11/21, 2:00 p.m. - Team Beaumont Oakland Territory Mgr Monthly WebEx


Happy Birthday: 
11/1 - Stacey Smith
11/19 - Zach Popovich

Happy Anniversary:
11/21 - Brandon Lemire, 3 years
  • Integrity
  • Preparation
  • Performance
  • Professionalism
  • Commitment
  • Communication
  • Teamwork 
  • Results
"Collaboration is a key part of the success of any organization, executed through a clearly defined vision and mission and based on transparency and constant communication.."
                                                                                                                                 -Dinesh Paliwal
Copyright © 2019 Pinnacle, Inc., All rights reserved.

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