Kawartha Lakes Advantage Vol. 4, Issue 9 - September 2017
Volume 4; Issue 11
In This Month's Edition
News and Resources
Business Profile - Pinnguag
Proposed Mobile Broadband Expansion for Kawartha Lakes
Downtown Revitalization Update
Small Business Week 2017
Volunteer Opportunity on the Omemee Medical Centre Board of Directors

Funding and Awards
Starter Company PLUS Fall Session Rolling Along

Upcoming Events
CKL Chamber Collaboration - Digital Marketing Series
Upcoming Food Tourism Forum
Telling Your Food Story Workshop
Upcoming Events in Downtown Lindsay
Interested in learning more about new business opportunities for your farm operation
How to use Facebook and Instagram

Accessibility Tip
Accessibility Tip
News and Resources
Business Profile - Pinnguag

Pinnguaq, a Lindsay based Startup with divisions in Nunavut and British Columbia was established to serve a greater good. Founded in 2012, the company is using technology to share Inuit stories and traditions. Recent award winner at the 2017 Startup Canada Awards for the best Canadian Social Enterprise business, Pinnguaq develops games and programs for the far north. One such program is Te(a)ch which is a 100 week coding curriculum and learning series for Indigenous communities.
Company founder Ryan Oliver’s passion for the north was established when he found himself working in Pangnirtung, a hamlet of 1,600 Nunavut. Surprisingly, his growing family was one of 4 families from the Lindsay area who lived there.
To read more about the company take a look at their recent profile in WIRED magazine.
Proposed Mobile Broadband Expansion for Kawartha Lakes

Access to broadband service has in the past been an obstacle for businesses in Kawartha Lakes.  At the regular Council meeting held on October 24th, Council voted to support a partnership with the Eastern Ontario Warden’s Caucus and the Eastern Ontario Regional Network along with the federal and provincial governments to improve mobile broadband access and services for the people and businesses of Eastern Ontario.  Council will support this project with a financial contribution once the full extent of the project is determined by the Federal and Provincial Governments. 

The City of Kawartha Lakes is an active member of the Eastern Ontario Wardens Caucus (EOWC).  One priority focus of EOWC is improving mobile broadband and cellular networks to facilitate innovation and economic growth in all sectors of the regional economy.
The Eastern Ontario Regional Network (EORN), on behalf of EOWC, has undertaken extensive analysis and identified gaps in cellular coverage and capacity across the region, and prepared a full business case to support improvement and expansion of cellular networks and mobile broadband services across Eastern Ontario.  This proposed project totals approximately $213 million.  EORN has also reviewed and is proposing the development of a pilot Public Safety Broadcast Network (PSBN) for first responders covering Eastern Ontario.

The total cost of both projects is $299 million, saving nearly $50 million through a combined build approach.

The proposed mobile broadband expansion project, when fully implemented, would provide 99.5% cellular coverage throughout Eastern Ontario.  Currently, 16% of the region has no cellular coverage, and an additional 20% does not have enough cellular capacity.
Downtown Revitalization Update

Our committee is ACTIVE! On Oct 10, 2017 the Committee of Council Interview Panel submitted their recommendations for those to serve on our Downtown Revitalization Advisory Group.

This group will be charged with working with each of the 4 communities with an active Downtown Revitalization program helping both community members and City staff remain on track with delivering on Revitalization.

The suggestions put forth were appointed. Please welcome to the Committee:

Stephen Podolsky - Representing Lindsay/BIA
Edward Hilton - Representing Lindsay
Lynne Manning - Representing Fenelon Falls
Chris Handley - Representing
Matthew Hutchison - Representing Omemee
Julie Kellett - Representing Omemee

Paul South - Representing Coboconk-Norland
Dinah Wilson - Representing Coboconk-Norland
Counsellor Doug Elmslie
Counsellor Mary Ann Martin

Should you have any questions/concerns related to Downtown Revitalization in any of the four represented communities please feel free to reach out to any one of these individuals or directly to the Downtown Revitalization Coordinator Bob Minhas via email or direct line at 705-324 9411 extension 1396.
Small Business Week 2017
There was lots going on for Small Business during this year’s Small Business Week of Events.

There were a total of thirteen separate events including KLSBEC Business Model Canvas workshops offered in five different communities in Kawartha Lakes, four Chambers of Commerce events that included two member breakfasts, a networking event and open house. Impact 32, in Bobcaygeon, held both a Digital Marketing workshop and networking event. VCCS held the very popular Employment Law seminar and KLCFDC wrapped up the week with their annual Small Business Innovation Awards.

This year’s recipients include the grand prize winner Belair Mechatonics from Omemee (operating under the brand Kawartha Controls) a design and manufacturer of components used in the fluid power industry. Second place went to Ruralwave of Little Britain who provide customers with the latest in internet fibre technology, and third place was awarded to CARMA, manufacturers of heating and cooling monitoring systems.

It was a great week for small business owners to get out and connect with their community, generating new ideas and planning for the future. Thank you to everyone how helped puts this week together and for everyone who came of and joined in.

Volunteer Opportunity on the Omemee Medical Centre Board of Directors

This non-profit organization plays a vital role in the health and well-being of the community.

Openings are available immediately for Directors on this volunteer Board that meets 4 times a year.

To inquire, please email Barry Marr, President here or call at 705-799-6901.
Funding and Awards
Starter Company PLUS Fall Session Rolling Along

The KLSBEC’s Starter Company PLUS fall session is well underway. Throughout October, seventeen local businesses have received formal business training and are in the process of completing their business plans. Each business will be evaluated based on their potential growth leading to job creation and economic impact in Kawartha Lakes. Successful businesses will receive a $4,000 Provincial grant. 

Stay tuned for more information in the coming months.
Upcoming Events
Kawartha Lakes Chambers collaborate to provide Kawartha Lakes businesses with a new series of marketing workshops
Your Kawartha Lakes Chambers have collaborated to bring you a Digital Marketing Series, designed for you - the Main Street business owner. Get an overview from our experts on how to use different tools and tricks to start getting customers from online into your store.

Research shows that its critical for businesses in Kawartha Lakes to understand Digital to allow them to keep pace with an evolving economy. As customer preferences change and new revenue stream opportunities come up, we want to ensure our business owners feel ready to take advantage of those opportunities.

Even if you’re already doing well as a business, understanding digital marketing can allow you to keep pace and stay relevant with shifts in customer types and preferences.

Overall, this series is meant to make business owners more comfortable with understanding, accepting and implementing what they learn.

Three Benefits of Digital Marketing for your Business:
  1. Gain access to new customers … even if they aren’t local to you.
  2. Add another revenue stream to your business … even when you sleep.
  3. Benefit from more effective marketing over traditional channels to a newer demographic
Cost: $100 for all 5 - (20% off for Chamber Members!)
Dates: Nov 6, 13, 20, 27, Dec 4 from 5-7pm in various communities.
Upcoming Food Tourism Forum

By combining travel with these tasty experiences, food tourism (also known as culinary tourism or gastronomic tourism) offers both locals and tourists alike an authentic taste of place in the city, town, region, or country in which they’re visiting.

It includes any tourism experience in which a person learns about, appreciates, consumes or – dare we say – indulges in food and drink that reflects the local cuisine, heritage, or culture of a place.

If you're interested in participating in the Forum, visit the Eventbrite link here.
Telling Your Food Story Workshop

Every tourist has one thing in common: They eat at least 3 times a day. This workshop will help you learn how to tell your food story and engage visitors. If you have a food driven business, this workshop is for you.
Upcoming Events in Downtown Lindsay

Interested in learning more about new business opportunities for your farm operation?

Join us at our one-day workshop in Manvers, focusing on just that! There is a great line up of speakers talking about on-farm sales, value-added opportunities and a new tool focused on the growing a new crop on your farm. The date is December 7th and it’s FREE, but registration is required. To Register and see the full agenda please visit this link here.
How to use Facebook and Instagram

Community group Impact32 is offering a workshop to help Business Owners. Topics to be covered include:

- Understanding how the algorithms work and how the platforms decide who can see what you post
- How to use built-in tools, including geo-targeting, scheduling, creating events, boosting posts, Facebook ads, targeting by demographics and interests
- Understanding contest rules and learning how to create effective posts, and post formats with post frequency
- How and when to use Facebook and Instagram "Stories" feature
- Accessing and understanding analytics and tips on how to increase followers and engagement

If you're interested in learning more, contact the group contact here.
Accessibility Tip
Accessibility Tip

Words can influence and reinforce the public’s perception of people with disabilities. They can create either a positive view or an indifferent, negative depiction. Remember to put the person first, not the disability.
Subscribe Now!
Thank you for subscribing to The Kawartha Lakes Advantage Newsletter, published by the Economic Development Department.
This monthly series will feature a variety of information relating to economic development in Kawartha Lakes including events, networking opportunities, emerging programs, business resources and more!

Let us know what you think! Connect with us @KL_LifeBalanced!
Have questions about any of the events and information above?
Contact us at: 705-324-9411 extension 1232 or
Copyright © 2017 City of Kawartha Lakes, Economic Development, All rights reserved.
City of Kawartha Lakes, Economic Development
180 Kent St. W.
Lindsay, ON K9V 2Y6

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City of Kawartha Lakes, Economic Development · 180 Kent St. W. · Lindsay, ON K9V 2Y6 · Canada

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