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RoadWise
Road Safety Newsletter
july 2016
WALGA
Issue 19

In this issue...

2016 Great Southern Road Safety Conference celebrates regional achievements
The second annual Great Southern Road Safety Conference was recently held at the Cranbrook Sporting Club and was a great success.
Eight out of the 12 Local Governments in the region were represented at the conference, along with other members of the local road safety network including representatives from State Government agencies, private business, community members and WALGA staff.

Some of the key discussion points included methods to reduce speeding on gravel roads; strategic approaches to increase cycling safety; traffic policing in the Great Southern region; and the challenges and opportunities in working to improve the safety of novice drivers.

Feedback from the conference indicates 93% of attendees considered themselves more confident about implementing road safety initiatives in the future as a result of attending the conference. In addition, direct feedback indicated those in attendance relished the opportunity to hear local people sharing local experiences and talking about local road safety issues.



Pictured above: Cranbrook CEO Peter Northover and MLA Tuck Waldron getting to grips with the road safety quiz; Conference attendees make the most of the opportunity to share local road safety success and challenges.
Find out more about the 2016 Great Southern Road Safety Conference by contacting Road Safety Advisor Erin McDonald-Lee by phone, (08) 9892 1145 or email, emcdonald-lee@walga.asn.au.
Road safety lights up in Newman
Road safety stakeholders in Newman are making use of the BHP Billiton variable message board to promote road safety in the town.
As part of a range of proposed road safety activities in Newman, the BHP Billiton message board in town will display a series of road safety messages over the coming months.

The message board will target different road safety topics each month, using the Road Safety Commission’s Road Safety Planner and local road safety issues as a guide.

The first topic to be promoted is driver distraction.

From 2003-2012, distraction was a contributing factor in more than 23% of road deaths and serious injuries in the Shire of East Pilbara1

Ways to prevent driver distraction include turning off your mobile phone before driving, adjusting all vehicle controls including GPS before starting your journey, taking a break to eat or drink and ensuring passengers, especially children and pets, are appropriately restrained.

 
Pictured above: The BHP Billiton variable message board displays a driver distraction message in Newman.

1WALGA, Local Road Crash Report 2012 – Pilbara Region
For more information about road safety in the Pilbara region, visit http://www.roadwise.asn.au/roadsafety/pilbara.aspx.  
Carnarvon RoadWise Committee consults the stars
The Carnarvon RoadWise Committee is encouraging committee members and the broader community to consult the stars when buying cars.
Members of the Carnarvon RoadWise Committee recently took possession of some new windscreen covers which promote the Australasian New Car Assessment Program (ANCAP) and Used Car Safety Ratings (UCSR).

By displaying the windscreen covers on their own vehicles when parked around town, Committee members are hoping to encourage members of the Carnarvon community and visitors to the town to check out safety ratings before purchasing their next vehicle.

Not all cars are equal when it comes to safety. The safer your vehicle, the safer your occupants will be if you are involved in a crash.

There are also vehicle safety features that assist in crash avoidance such as Electronic Stability Control (ESC) which helps the driver keep control of the vehicle, and lane support systems which help the driver keep the vehicle within its lane.

Next time you are looking at purchasing a vehicle consider safety and consult the stars.


Pictured above: The windscreen covers helping Carnarvon RoadWise Committee members take action to promote the safer cars message in Carnarvon.
For more information about the Carnarvon RoadWise Committee visit their Facebook page at https://www.facebook.com/CarnarvonRoadwise/. To find out more about new and used car safety ratings, visit http://www.ancap.com.au/ or http://www.howsafeisyourcar.com.au/.
Towards Zero Road Safety Display Trailer in demand
The metropolitan Towards Zero Road Safety Display Trailer has been well utilised at local events during June and July.
The Motorcycle Riders Association WA (MRAWA) took the road safety trailer to the Numbat Rally 2016, held in Balkuling over the WA Day long weekend.

As well as fun activities, the MRAWA “Make Yourself Visible” booklet was available for riders, providing information about being visible whilst riding. Motorcycles are relatively small objects on the road so it is important for riders to position themselves on the road to give other road users the best chance of seeing them1.



Pictured above: Promotions for the MRAWA Numbat Rally 2016; The Towards Zero Road Safety Display Trailer is a one-stop resource to help promote road safety messages at a variety of community events.

Surfing WA promoted the driver distraction message #notxtnowrecks to the broader surfing community attending the 19th Whalebone Classic at Isolators Reef in Cottesloe from the 8-10 July.

On 17 July, the City of Joondalup used the road safety trailer at the Edith Cowan University Open Day, with motorcycle and scooter safety once again being the key focus. In particular, the display encouraged riders to wear protective clothing to protect their bodies in the event of a crash.

1Motorcycle Riders Association Western Australia, Make Yourself Visible”, www.mrawa.org.
The Towards Zero Road Safety Display Trailers can be booked through your closest Road Safety Advisor and are made available free of charge. Find out more about how to book a trailer by visiting http://www.roadwise.asn.au/road-safety-display-trailers.aspx
Mid West Industry Road Safety Alliance (MWIRSA) 'We Share' campaign
The Mid West Industry Road Safety Alliance (MWIRSA) launched the third set of television advertisements as part of their 'We Share' campaign at the Orana Cinemas in Geraldton on 28 June. 
The 'We Share' campaign focuses primarily on safe towing and giving consideration to other motorists on the roads. 

Part of the campaign included a production of a 26-page road safety booklet 'Enjoy our WA Roads' which is a guide to safe travel through Western Australia.

Previous advertisements produced by the MWIRSA were 'Tame the Beast' in 2013 and 'Fit for the Trip' in 2014. 

Local locations, vehicles and talent was used for all of the productions.


Pictured above: The latest 'We Share' television campaign in action.
For more information visit the MWIRSA Facebook page on https://www.facebook.com/MWIRSA/.
Road safety stakeholders collaborate to combat drink driving
Members of the Armadale and Gosnells RoadWise Committees joined forces with officers from the Police Breath and Drug Operations Unit to educate drivers of the dangers of drinking and driving this month.
Whilst police officers pulled over vehicles to test the Blood Alcohol Concentration (BAC) of drivers, Committee members handed out information on the effects alcohol has on driving skills. Drivers who recorded a BAC of 0.00 were also given a chance to enter a draw to win one of two $50 fuel vouchers.

The Armadale and Gosnells RoadWise Committees have been working together on road safety activities for several years, in a collaborative approach which has built relationships between the two committees as well as with other road safety stakeholders.

These interactions provided Committee members with more insight into local road safety issues and given other stakeholders a better understanding about how RoadWise Committees contribute to improving road safety outcomes in the community.


Pictured above: Armadale and Gosnells RoadWise Committee members working with police to educate drivers of the dangers of drink driving.
To find out more about road safety in the Metro South region, visit http://www.roadwise.asn.au/roadsafety/metropolitan_south.aspx
Child car restraint fitting and checking stations success
A number of child car restraint fitting stations have been held across the state over the past few months.
These fitting stations provide an opportunity for members of the community to access Type 1 Child Car Restraint Fitters’ knowledge and advice, as well as have child car restraints checked and installed.
 
It is essential to promote the importance of having child car restraints fitted and checked correctly.

With the availability of fitting stations, members of the public have the opportunity to bring their vehicle along and have their child car restraint checked or fitted by a qualified Type 1 Child Car Restraint Fitter, address any safety concerns, and reduce the risk of injury in the event of a crash.
 
If you are interested in arranging a child car restraint fitting station, we have a range of resources that will assist you. These include:
  • Signs;
  • Brochures, and
  • Banners.
We are also finalising a procedure manual for conducting a fitting station, so stay tuned!
 

Pictured above: Local Type 1 Child Car Restraint Fitter, Amber checking restraints at a fitting station.
If you are interested in running a fitting station or would like more information, please email Tammie Deshon, Road Safety Project Officer (Child Car Restraints) at tdeshon@walga.asn.au.
What's in a slogan?
Forget about giant pumpkins, tastiest sponges and the jumping dog competition – road safety slogans was THE event at this year’s Kununurra Agricultural Show.
Main Roads WA (Kimberley) and the Shire of Wyndham East Kimberley RoadWise Committee worked together on a novel idea to allow show-goers to come up with a catchy road safety slogan which could be used in future campaigns.

The competition was also used to gauge opinions on the road safety issues affecting locals.

Humour has long been recognised as an effective tool to tackle serious issues and the entries from the slogan promotion definitely reinforced this notion.

All entries were displayed on the giant Variable Message Board at the showgrounds.

Some catchy slogans submitted included 'Rest! Not Rest in Peace', 'Your family is forever, your speeding is not' and 'It takes skill to prevent road kill'.



Pictured above: The Shire of Wyndham East Kimberley RoadWise Committee and Main Roads (Kimberley) working together to save lives.
To find out how you can incorporate road safety into your next event in the Kimberley region, call Road Safety Advisor Greg Hayes on 0419 192 759.
Cricketers urge locals to 'Belt Up'
The East Kimberley Cricket Association created a social media frenzy recently as they prepared for the launch of their 'Belt Up: You’re Worth Holding Onto' project.
The group was successful in obtaining a grant through the Government of Western Australia's Road Safety Community Grants Program to promote the use of restraints in the community.

A highly visible aspect of the project was to have a larger than life 'Belt Up' message printed on the local cricket pitch cover.

Hundreds of members of the Kununurra Community Noticeboard Facebook group were quick to point out that something wasn’t quite right – and maybe the local spell checker was away on holidays.

The error did manage to draw extra attention to the issue of restraint use – which is always a good thing. The slogan on the pitch cover was quickly corrected.

Belt Up. You're worth holding onto.



Pictured above: East Kimberley Cricket Association's 'go-to-man' Matt Fletcher takes delivery of boundary merchandise to promote the 'Belt Up' message at local cricket matches; The error on the pitch cover slogan was quickly corrected.
For more information about the Government of Western Australia's Road Safety Community Grants Program, including submission and criteria details, visit the Road Safety Commission website at https://rsc.wa.gov.au/CommunityGrants.
The consequences of driving tired
At the 2016 Northern Districts Colts football carnival at Wongan Hills, a young man who knows only too well the terrible consequences of fatigue, gave a presentation to the 100 or so young men who had competed in the competition.
In 2014, 17 year old Cory Payne was driving from work to footy training in the Wheatbelt when he must have fallen into a micro-sleep and hit a tree. Cory was on life support and in a coma for 16 days and spent eight months in total in rehabilitation, having suffered traumatic brain injuries, requiring a tracheotomy, and having lost the power of speech and movement.
 
Since his recovery, and despite his limitations, Cory now presents his story to groups of his peers, participates in charity runs, and is attending university. He now intends to change the future, in a way, as a road safety ambassador.
 
Cory was not drunk, not speeding, just tired. He suffered life threatening and life changing injuries. His closing comments to the young people starting out on their driving careers was: “Don’t kid yourself and think this can’t happen to you – it can happen to anyone, it happened to me. I only had my driver’s license for three months. I had been driving on the farm since I was seven years old, like many people in the Wheatbelt.”
 
The Northern Regions Football Council received a Government of Western Australia Road Safety Community Grant for the Colts Carnival, and with the assistance of Cory Payne and Owen Catto of Wheatbelt Men’s Health Initiative they are educating and informing young drivers and future drivers at the grass roots level.


Pictured above: Wheatbelt Men’s Health Inc.'s Owen Catto, Rex and Tracey Glass of the Northern Regions Sports Council and Cory Payne.
Visit the Road Safety Commission's website at https://rsc.wa.gov.au/Topics/Fatigue to find out more about the issue of fatigue.
Fighting fatigue in the Kimberley
More than 100 vehicles were stopped by police in a joint operation targeting fatigue in the Kimberley.
The inaugural joint operation involving Main Roads WA, Kununurra Police and Shire of Wyndham-East Kimberley, RoadWise Committee volunteers has been hailed a success.

No positive blood alcohol concentration (BAC) readings were recorded during the operation.

Motorists were provided with road safety information about fatigue and bottled water before continuing their journey.

Fatigue could be responsible for up to 30 per cent of deaths and a bigger percentage of serious injury crashes. Because fatigue is difficult to measure, it is under represented in police crash data; however research indicates that up to one third of crashes involve fatigue.1

The Broome Men’s Shed and the Shire of Derby West Kimberley RoadWise Committee also targeted fatigue, conducting two Driver Reviver operations in the region.



Pictured above: The Fatigue Stop team happy with the results of Operation Fatigue Stop on the outskirts of Kununurra; FATIGUE 2 – Kununurra Police conduct RBT while Kimberley Road Safety Advisor Greg Hayes hands out road safety educational material.

1 Government of Western Australia, Road Safety Commission, https://rsc.wa.gov.au/Topics/Fatigue.
To find out how you can help target fatigue in the region, contact Road Safety Advisor Greg Hayes on 0419 192 759 .
Slow down in rural subdivisions
The Shire of Northam recently installed signage at Driscoll Road, Bakers Hill to remind motorists that roads in rural residential zones must be treated as 'built up areas', with a 50km/h speed limit.
Shire of Northam Councillor, Ulo Rumjantsev said 'Please Slow Down, Consider Our Kids' bin stickers would soon be delivered to all residents on these local roads.

“With the extra traffic, local residents had concerns with people not knowing that this is a populated area" he said. 

"We hope we can save lives in the Wheatbelt region with such initiatives” Cr Rumjantsev said.

The Northam RoadWise Committee received a Government of Western Australia Road Safety Community Grant for the bin stickers.

Special thanks is extended to operational staff at the Shire of Northam for installing the signs.


Pictured above: Shire of Northam Cr Ulo Rumjantsev with the new signs and 'Please Slow Down, Consider Our Kids' bin stickers.
For more information about the Government of Western Australia's Road Safety Community Grants Program, visit the Road Safety Commission website at https://rsc.wa.gov.au/CommunityGrants. To find out more about the 'Please Slow Down, Consider Our Kids' bin stickers, contact your closest Road Safety Advisor.
Turning to safety
The WA Woodturner’s Association promoted the fatigue message at its annual general meeting and display in Toodyay Memorial Hall on 18 June.
Road Safety Advisor, Cliff Simpson delivered a 20 minute presentation on Towards Zero, WA’s road safety strategy 2008-2020 and explained that fatigue is emerging as a significant factor in the prevalence of single vehicle, run off road crashes in the Wheatbelt region.

Around 50 members of the Woodturning fraternity understood the connection between operating machinery and driving while tired, and the fact that the early signs of fatigue are mental, not physical.

The Avon Woodturners Association received a Government of Western Australia Road Safety Community Grant to promote this message at four events per year.
To find out how you can incorporate road safety into your next event in the Wheatbelt North region contact Road Safety Advisor Cliff Simpson on 0409 686 138.
Transafe WA Safety Truck
Transafe WA have received $30,000 in grant funding ($20,000 from the WA Government’s Road Safety Community Grants and $10,000 from the RAC) to bring the Australian Trucking Association (ATA’s) mobile education centre – Safety Truck – to WA for an eight-week tour in August and September.
This will be Safety Truck’s first visit to WA.


Pictured above: The ATA's Safety Truck.

Visitors can climb into the prime mover cab and experience the perspective and visibility from the truck driver’s perspective. Truck driver and educator Glen Schmidtke will also be available to talk to visitors about the Safety Truck.
To find out when the Safety Truck will visit a town near you, and how you can get involved, visit www.transafewa.com.au or email Transafe WA Executive Officer, Ana Stachewicz, executive.officer@transafewa.com.au or call (08) 9446 1446.
Road safety events, conferences and resources
Each month, the RoadWise Road Safety Newsletter will provide details of events, conferences or new resources (reports, statistics or data) which may be of direct interest to members of the community road safety network.
The information provided below is not intended to be an exhaustive list, rather a carefully selected list, most relevant to our road safety network.

Road safety events:

 
  • 2016 International Conference on Traffic and Transport Psychology, 'UN Decade of Action For Road Safety: The Half-way Point', 2-5 August in Brisbane. Visit the conference website http://icttp2016.com/
    to find out more.
  • 2016 Australasian Road Safety Conference (ARSC2016) to be held at the National Convention Centre, 6-8 September in Canberra.
  • 2017 National Local Roads and Transport Congress (ALGA), Western Australia, Date TBC.

Resources:

Road Deaths Australia—Monthly Bulletins
-This BITRE bulletin contains current counts and summaries of road crash deaths and fatal road crashes in Australia. It is produced monthly and published on BITRE's website around the 14th of each month. You can read the bulletin here: http://www.bitre.gov.au/publications/ongoing/road_deaths_australia_monthly_bulletins.aspx.
If you have a local road safety event or a link to a report or data you have found relevant to your local road safety efforts, email the details to Road Safety Project Officer Kylie O'Driscoll at KODriscoll@walga.asn.au.
WALGA
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West Leederville, WA 6007
PO Box 1544, West Perth, WA 6872
Tel: (08) 9213 2000 | Fax: (08) 9213 2077
Email: info@walga.asn.au
www.walga.asn.au
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