Top Tips for writing persuasive proposals | preparing for the next major medical emergency | inspiring school children in Sheffield | upcoming training courses | free Women in Aid event in Sheffield on 30th April
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In this Issue:
Upcoming Courses: Staying Safe Overseas, 2nd May, Sheffield
Preparing for the Next Major Medical Emergency
Inspiring the Next Generation with Charlie Goldsmith Associates
Free Event: Women in Aid - 30th April, Sheffield
Top Tips - Writing a persuasive proposal
Like Aid in Action: Issue 3 on Facebook

Emergency Surgical Response Unit - Francis Woods
Preparing for the Next Major Medical Emergency

Aid Works is working with Save the Children UK to help improve the health information system for their Emergency Surgical Response Unit. The Unit will function as an emergency resource in the event of a natural disaster causing mass casualties, or in conflict scenarios requiring longer-term trauma, surgical or clinical care support. 

Medicines and equipment will be brought into the disaster zone and set up rapidly to ensure the medical team has everything they need to save lives. The team will aim to be on the ground treating and operating on patients within 90 hours from the decision to deploy. Our job is to review the Unit’s Health Information System to ensure it is functional for deployment during a crisis. This kind of hospital system can become quite complicated compared to a primary healthcare system, due to the need to have both general data and patient-specific data, required for surgeries, rehabilitation aspects, inpatients and follow-up after discharge. This is no easy task!
Read more about this exciting and life saving project here

Inspiring the Next Generation by Challenging the Headlines
With the generous support of Charlie Goldsmith Associates, we’ve been able to expand our schools programme across Sheffield, targeting schools that wouldn’t normally be able to access this kind of educational activity. 

Read about our first Donor for a Day workshop for year 11 students at Handsworth Community Sports College, here. Their teacher told us, 

“The workshop was extremely informative, and the decision making part of the session was brilliant for getting the students to think about the underlying complexities. In this case it was obviously focused on aid, but I felt like the discussions that they had were also really good for just getting them to think more about the mechanics behind decision making. All the students I have talked to about the session where really positive about it and found it interesting and also useful.”

If you're interested in hosting Donor for a Day in your school, contact us.
Free Event: Women in Aid - 30th April, Sheffield
Are you interested in humanitarian aid and international development? Have you ever wondered what issues particularly affect women giving and receiving aid? Do you want to learn more through the personal experiences of women who have worked in the aid sector?

Come along to this free event and hear from a range of women who have worked in aid. See here for details and to book.
Upcoming Courses: Staying Safe Overseas, 2nd May, Sheffield
Are you travelling or volunteering overseas this summer? Are you going to work in a developing country? Do you want to ensure that you are better prepared and have an enjoyable time?
Aid Works has partnered with security specialists Safer Edge to de­velop this one-day course, which covers the basics of personal safety when travelling and working overseas.
The course will help you to travel safely and enjoyably. We will cover:
  • Pre-departure preparation, research and assessments,
  • How to stay safe during travels and work,
  • Aspects to think about when returning home (an area often overlooked).
The course is designed for anyone travelling to developing countries for short or long periods without much field experience. It is essential for any­one travelling to less secure countries for the first time. For full details of the course and to book your place, go to our website.
"Mo and Mia are clearly very experienced and knowledgeable with a passion for what they do, and are great at explaining things and making activities both fun and educational" - Training Participant
"As high-speed cell networks grow and smartphones become as cheap as today's voice-only phones, online education will flourish. For people in rich countries, it will be an important step forward. For the rest of the world, especially in places where growth is creating demand for educated workers, it will be a revolution." - Bill Gates
This issue, our Top Tips come from Samm Short, a professional writer and the Director of Short Persuasion, an enterprise that aims to bring greater stability to charities through persuasive writing and project development.   In this excerpt from the book Short Tips - Persuasive Writing for Charities (due for release later this year), Samm gives us some pointers on how to write exceptional funding proposals. 
  1. Find out what your audience’s current strategy is and mould your piece so it clearly aligns with and contributes to that strategy. Start with the assumption there has to be something in it for them – ‘doing good’ is a lovely additional extra, but helping people achieve what they personally want is a much stronger motivating force to work with.
  2. Research the charities and individuals they tend to support. If all the projects they’ve supported have resulted in buildings with a plaque with their name on it, chances are they won’t want to support something intangible like a staff capacity building programme.
  3. Put yourself in your audience’s shoes – what are their greatest needs and fears? Every person will have their sensitive spots; if you can align your project so it dispels their fears and meets their needs then you’re heading in the right direction.
  4. Mimic the language your audience uses. By tailoring your pitch to mimic your audience you’re providing a basic assurance that you understand the way they operate; and when we feel like someone truly ‘gets’ us, we’re more likely to let our barriers down.
  5. Mimic you audience’s style. Style reveals identity. A development branch of a government will have a very different style from a family foundation, which will have a very different style from an on-line community of supporters.  These distinctions are deliberate and important. Match your pitch so it’s understandable, familiar and likeable to whichever audience you’re working with – difference can be threatening.
For more detail, see the full excerpt from her book, here.

Do you have any ideas for future Top Tips? Contact us and we will see what we can do.

If you have any feedback on Aid in Action, or any ideas for future content, please contact the editor at

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