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Red Square Gaming Insights
October 2015
Impossible to Lose When You Read This News

FINDING THE BULL'S EYE

As the head of an ad agency, I am often the frontline sounding board for our clients’ questions and concerns regarding new digital technology, new channels and new media tactics. The fragmentation of the digital landscape is daunting and, believe me, there are many days I am thankful not to be in our media department.

Retargeting is one of digital media’s greatest strengths. However, retargeting across devices is an issue, as this tactic still relies heavily on cookies. The attribution (or trackability) is not as clear with mobile, as cookies don’t always cross devices.

For advertisers, the mobile work-around could exist within social channels. Channels such as Facebook and Twitter have tons of personal and consumer data for targeting audiences. Their ad units are larger and they are device-agnostic, making retargeting seamless and attribution pure.

Check this insights out over at redsquaregaming.com.

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RETHINK AND REVIVE 

This past weekend was the AIGA National Design Conference in New Orleans. After wrapping up three days of talks, workshops and competitions, here are a few key ideas that we'd like to share. Hopefully these insights will help you rethink and revive some of your everyday design routines.

Continue reading at redsquaregaming.com.

WHAT WE'RE READING


Mobile, Private Islands Displace Mega Yachts as Supreme Status Symbols (businessinsider.com)
The billionaire luxury arms race just amped up a notch with this one.

PETA Sues to Give Monkey the Copyright of Selfie Photos (yahoo.com)
It's the intellectual property case that's got everybody going bananas!

From Motorcycles to Robots, Honda Animates 70 Years of Automotive History (fastcodesign.com)
An interesting breakdown of Honda's latest advertisement showcasing the company's 70 years of products.

Nation's First Marijuana Resort to Open in South Dakota (cbsnews.com)
Santee Sioux tribe sets the wheels in motion to open a marijuana resort in Flandreau, South Dakota.

Presidential Donation Design Race (medium.com)
Get some insights into what works and what doesn't when it comes to designing a campaign donation website. 

Shaquille O'Neal Reps New Electronic Blackjack Game at Parx Casino
(buckscountycouriertimes.com)
It's too bad the game doesn't have anything to do with Shazaam. 

RED SQUARE GAMING'S POINT OF VIEW


Red Square Gaming is the advertising agency for smart casino brands. 
See our work at redsquaregaming.com.
 

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