TECHNOLOGY, CHANNELS AND TACTICS: A MEDIA EVOLUTION IN THE WORKS
Each November, I have the opportunity to meet up with fellow media directors from across the country for a roundtable of sorts. It’s a great chance to constructively evaluate our media departments and to learn new ad technology, measurement and channels from vendors who are brave enough to present to us. (We’re not an easy crowd.)
I like our group. We’re mainly comprised of Gen Xers who have solid foundations in both traditional and digital media. For the most part, our conversations are like a trip down advertising memory lane: light-hearted, self-deprecating and educational.
It doesn’t take long, however, for the meetings to inevitably turn into a digital conundrum. From who’s going to be responsible for what job functions, how to find talent, how much to spend on which software, to weighing the many options of ludicrous new job titles; honestly, these meetings could last for weeks.
A tremendous amount of notes were taken. Find a culled version of the key takeaways here redsquaregaming.com.
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