When is the right time to create a website for your new business or organisation?
I was once told that the first task for new business owners was to create a website. Of course, I would love to agree! But in reality, if you are starting from scratch, it may be harder than you think to organise and fill a new website. You may not know yet who your audience is. You may not have decided how local you want to be, or have gained enough experience to provide the right information for your visitors.
So you might fall into the trap described by Lord Chris Smith in a recent interview about the iconic Millennium Dome, whose construction he oversaw as Secretary of State for Culture: “It was a building in search of a content, and that is the wrong way round to approach any architectural project” — which is equally true of webdesign. I won’t point the finger but we’ve all seen them: beautiful websites with stunning photography but barely any content, and no apparent purpose.
There is wisdom in waiting a little, while the business or organisation develops. Applegreen can create a holding page so your domain is secure while you gather email addresses for newsletters or dip your toe into the social media scene and, of course, concentrate on the main job.