Social media and your website
Facebook, Twitter and the like are playing an increasing role in the marketing strategy of businesses and organisations. This can create challenges for the small business owner with a new website and no experience of social media.
On our Social Media
page we provide a summary of the most common platforms, together with case studies
of how people have used them. We even tackle this provocative question: should you ditch your website
in favour of social media?
The hallmark of social media marketing is a softly-softly approach: add a comment here, provide advice there, offer free tips and slowly build up trust among a network of readers and followers. For the business owner, this means taking time to engage with people who may become customers in the future. It can also be personally rewarding.
Many websites cheerfully display links to a large range of social media, and good luck to them. How effectively do their owners keep all the different feeds updated? Our advice is to choose one or two platforms that suit you and concentrate on them.
Applegreen can create buttons that take your website visitors to your page on your social platform of choice, or “share” buttons that allow visitors to propagate your content quickly on their own feed on their chosen platform. A feed can be integraged
into a webpage for a really lively experience, or a YouTube video embedded
so visitors can access it directly.