I have been known to say that ecommerce projects are the hardest to get right. When planning to start a business from scratch, you need to think about how you will attract customers and persuade them to buy from you instead of someone else.
Merely putting products online will not do this job for you. You need to understand your market, know who your competitors are and have worked out your USP (unique selling point). I have turned away clients who I felt hadn’t sufficiently thought these things through.
But when James Waddell approached me last July about marketing a range of high-end waterproof leather boots, it was immediately clear that he ticked all the boxes. James knows his products inside out, understands his customers and knows everything about his competitors. He already had the name of his business and a logo prior to contacting me. We launched James's Field & Moor website on 8th September to coincide with an advertising campaign, and by the 27th he had made his first sale.
James, who emphasises the use of good imagery, said: "I wanted to work with a developer who gave options and helped me to be walked through the process of the build, and understood and resonated with the Field & Moor brand".
He had also read our own Applegreen website closely, which earns him extra brownie points in our opinion!