Hope you all had a spooky Halloween! Guess what I was for Halloween? Sick, lol!
Well, you can't escape the germs in San Francisco forever.
Speaking of escaping, I really tried not to write about BERT like everyone else. Then I wanted to learn more about the technology behind it... and fell down the rabbit hole. Ugh, fine.
It's certainly less exciting from an SEO but more so from a technology perspective! Not because BERT couldn't have an impact on SEO but because so far, we haven't seen much.