Cassina starts a new and important chapter of its development thanks to its collaboration with the designer Patricia Urquiola who has been nominated Art Director of the brand.
As Cassina is preparing to celebrate its 90th anniversary, this partnership further enriches the company’s creative power.
Cassina has always been a source of fascination and inspiration for the designer, particularly for the research that the company carries out to identify new forms and meanings in the furniture sector, while representing the essence of the modern spirit in design.
Cassina’s connection to the work of Vico Magistretti, one of Patricia Urquiola’s key influences, is also significant and a legacy for inspiration for the designer.
“It’s a great honour and a great responsibility to become part of a heritage, a history, an identity so important for international design.
My intention is to take into consideration the company’s past, its cultural background, not as a passive container, but as a systematic part of the mind, the integration of processes and the creation of an empathetic relationship.” Patricia Urquiola
The first projects underway for Cassina and Patricia Urquiola include the renewal of the brand’s historical Midtown New York Showroom, research and development of new projects for 2016, and the preparation of Cassina’s extensive 90 year celebration programme for 2016-17.
The windows of the Cassina Milan Showroom, in via Durini 16, have been renovated to host a real life apartment embellished with made-to-measure floors, walls and structural details in high quality marble developed in collaboration with Fuda Marmi, the Italian company specialised in creating unique marble solutions for the high-end market.
The sophisticated design of the living room, dining room, bedroom and study environments has been carefully studied to house furnishings from the Cassina collections in a real life home setting to welcome the store’s visitors with new and interesting suggestions.
Cassina features the exhibition Charlotte Perriand - An Icon of Modernity in Sydney and Melbourne in collaboration with its local partner Cult.
The exhibitions, on show until the 15th of October 2015, present a curated selection of furniture designed by Charlotte Perriand, as well as pieces designed together with Le Corbusier and Pierre Jeanneret, and is complemented by photographs and sketches never been seen before by the public.
In parallel, Pernette Perriand-Barsac, Charlotte Perriand’s daughter and assistant for 20 years, hosted a design lecture on the 16th of September 2015 at UTS to reflect on her mother’s oeuvre and design legacy in the presence of the Australian architect and design community.
The tour continued with a stop in Singapore where Pernette presented the work of Charlotte Perriand at the Dream showroom to an enthusiastic public of media, architects and designers.
The next event will take place at the Design Within Reach Showroom in New York, USA, on the 9th of November 2015.
On the evening of Saturday 17th of October, the documentary film Le Corbusier 50: stories of encounters that have revolutionised design will be projected at the third edition of the Milano Design Film Festival at the Anteo spazioCinema.
Le Corbusier 50 is a fascinating story, partly unknown, which retraces the life of the renowned architect and the meetings which led to the production of the LC Collection of furniture (by Le Corbusier, Pierre Jeanneret and Charlotte Perriand) which this year celebrates its 50th anniversary.
Thanks to this story, which recounts the importance of the research and innovation carried out by the Italian industry and the worldwide diffusion of Italian style, it is possible to understand the true value of the production of these modern icons.
The 52 minute documentary’s narration is enriched with a series of interviews with the most important architects, designers, historians and experts, from Richard Meier and Philippe Starck, to Jean-Louis Cohen and Karl Lagerfeld, as well as historical iconographic and video material provided by the Le Corbusier Foundation, the heirs of the co-authors, Cassina’s Historical Archives and footage from the production house 3D.
Le Corbusier 50: stories of encounters that have revolutionised design will also be featured on Friday 23rd of October during Design Week Mexico 2015 at the Angela Peralta Theatre, Lincoln Park.
Further celebrations also continue worldwide: during the London Design Festival particular attention was paid to the architect’s undeniable talent in the Cassina London flagship store in Brompton Road.
The installation Day Off / A Green Retreat for Outdoor Living by Diego Grandi exhibited at the Cersaie 2015 trade fair, is a cross-cultural project which takes inspiration from Le Corbusier and the Cabanon, his summer home on the French Riviera.
Day Off is a housing project which questions the relationship between man and nature and is characterised by a style of living based on essentiality and beauty.
Within the 250m2 area, a selection of Cassina products were on show including some of the most celebrated icons from the LC Collection by Le Corbusier, Jeanneret and Perriand (the LC7 small swivel armchair, the LC8 stool and the LC10-P table), as well as the LC14 Tabouret in solid chestnut and oak by just Le Corbusier.
Also on show were the Refolo bench and the Tokyo Outdoor chaise-longue from the Charlotte Perriand collection that, like the Tabouret, after years of experimenting with tubular metal, express the author’s artistic maturity in rediscovering nature and, at the same time, the consolidated patrimony and expertise of Cassina’s carpentry workshop, still today at the heart of the company.