Cassina presented its 2016 Collection during the Salone del Mobile on a 900m2 booth designed by Patricia Urquiola and inspired by the Rietveld Pavilion, a temporary building designed in 1955 in Holland to display sculptures and later reconstructed in the Kröller-Müller Museum’s sculpture garden.
The intrinsic relationship between architecture and interior design has always been an important element in Cassina’s history, from the exclusive production of works by the great modernist architects to the architectural construction of complex design projects. These values are a focal point around which the brand continues to develop its projects today.
Patricia Urquiola presents her first designs for Cassina: the Beam Sofa System is a modular sofa made up of soft cushions supported by a beam, a sharp line, that ‘raises’ the flexible and lightweight back and armrest cushions which meet in an skillful embrace. Gender, an armchair that freely crosses traditional male/ female barriers, has a changing identity based on chromatic and material combinations; it is dressed in a series of layers with textures and colours that meet and contrast to create an adaptable lexicon in relation to its surrounding environment.
Discover these models and the new pieces by Cassina and Rodolfo Dordoni, Ron Gilad, Konstantin Grcic, Ora Ito, Piero Lissoni, Charlotte Perriand, Bertjan Pot and Philippe Starck during ICFF from the 14th to the 17th of May in New York at the Cassina Showroom SoHo or on www.cassina.com.
During the Fuorisalone 2016, the Cassina Milan Showroom took inspiration from an art gallery with a pure, neutral, installation by Patricia Urquiola.
Back-lighted panels featured pastel shades, inspirational colours, to give the impression of movement. This futuristic print was the backdrop for the showroom’s window display.
On one side the Beam Sofa System, by the same Spanish designer, on the other side Props, a series of abstract architectural accessories in metal by Konstantin Grcic. Sculptural works. Objects to be observed in an artistic installation.
At the centre of the store single pieces were exhibited on aluminium platforms in a range of intense colours, green, turquoise, orange, red, to be contemplated by the visitor. Because the work of the designer is like the work of an artist. Creative. Stimulating. Complex. Multifaceted.
On the white walls which delineated the central exhibition area, Deadline, the new series of mirrors by Ron Gilad, reflected details of the surrounding new products, bringing the graphics to life.
The exhibition dedicated to the works of Franco Albini continues until the 30th of May at the Italian Institute of Culture in Paris, in collaboration with the Franco Albini Foundation and Cassina. Curated by Giampiero Bosoni, the exhibit reveals the most courageous and innovative projects by this master of 20th Century architecture, design and urban planning, and offers a rich overview of his works and his private life, uncovering the fruitfulness of his method without excluding his passions as a man and as a citizen. The exhibit features works produced exclusively by Cassina since 2007: the Luisa chair (1949/55), awarded the La Rinascente – Compasso d’Oro in 1955, the Cavalletto table (1950), the Cicognino small table (1953), the Tre Pezzi armchair and the mythical Veliero bookshelf.
“It is more by our works that we diffuse ideas than through ourselves.” Franco Albini.
The dialogue between architecture and design continues in the new Cassina advertising campaign. The Other Conversation is a different point of view on design, an emotional and cultural journey which features the brand’s iconic products in extraordinary environments. The campaign, launched in March 2016, shows the Maralunga sofa in The Shore House weekend home in Kanagawa, Japan. Designed in 2013 by Mount Fuji Architects Studio based in Tokyo, the project won the JIA Young Architects Award in 2014. This breathtaking house which looks over the Pacific Ocean is particularly characterised by the strong presence of wooden beams which recreate the harmony of the surrounding natural landscape.