2015 will be an important year for Cassina to celebrate the anniversary of one of the most significant collections of contemporary design, the LC Collection, as well as the commemoration of the 50 years since Le Corbusier passed away.
Among the initiatives announced in Milan green innovation for a reduced impact on the environment. The LC Collection’s frames transfer to trivalent chrome (CR3), a safer and less toxic alternative to hexavalent chromium (CR6), and an organic leather and a new microfiber fabric (Waterborn) have been introduced.
The next presentations will take place in January in Germany at the immcologne trade fair and in France at the Cassina Paris Showroom during Maison&Objet.
From the 19th of April, after more than 13 years and despite numerous attempts to change the law, the Italian Industrial Property Code now states that all those who produce or commercialise imitations of products protected by copyright can be punished by law as counterfeiters.
This is an important step towards the recognition of the rights of companies who invest in and produce works of authentic design on a daily basis.
For years we have experienced unfair competition by companies facilitated by a confused national law in full violation of EU rules who have been able to freely market copies of poor quality at bargain prices.
Cassina proudly produces original furniture always working side by side with the legitimate rights’ holders who are protected by contract and, in recognition of their creativity, compensated with royalties on products sold to support innovation, so the idea, the true value of a great design product, is protected.
Cassina has opened a new 100m2 area in the centre of Turin with its local partner Ferrero. The Cassina space is located on the ground floor of the antique Casa delle Colonne building, designed by the architect Alessandro Antonelli in 1853, and has six windows and a separate entrance.
At the same time, the Pinacoteca Agnelli hosts the exhibit ‘Martino Gamper: design is a state of mind’, a collection of objects from the 30’s which recount the history of design and their impact on our lives. Two exceptional bookshelves from the Cassina collections are exhibited here, the Veliero by Franco Albini – an audacious challenge to the laws of physics brought back to life in 2011 thanks to the intense research carried out by Cassina – and the Nuvola Rossa by Vico Magistretti. Important projects for Italian furniture design that can now be purchased at Ferrero’s Cassina area.
Inside the new Rizzoli Galleria bookstore in Milan a series of projects by Cassina can be found in an inviting and cultural atmosphere. The furnishings, a tribute to Milan’s great history as design capital, include projects by important Milanese architects such as Vico Magistretti with the Nuvola Rossa bookshelf, Franco Albini with the Infinito bookshelf and TL3 table, and Mario Bellini with a special edition of the La Rotonda table with a rectangular top which welcomes visitors at the entrance. A number of coloured Utrecht armchairs by Gerrit T. Rietveld also furnish corners of the bookstore to create a warm living room environment for the reader.
For the anniversary of the MM1 line of the Milanese underground designed by Franco Albini and Franca Helg, Cassina presents a new version of the Tre Pezzi armchair designed in 1959, in collaboration with the Franco Albini Foundation.
The red tubular handrail, still today a symbol of the underground passages of the city, has been replicated in the frame of the Tre Pezzi Metropolitana armchair. Whilst the black fabric which upholsters the cushions further highlights this characteristic detail of the subway.
The Tre Pezzi Metropolitana armchair, integrated into the Cassina I Maestri Collection to underline the origins of this feature of the Metropolitana Milanese, can now be ordered at Cassina stores worldwide.
Research and innovation will be the essential themes for Cassina at immcologne in 2015. There will be news for projects by the contemporary figures Jaime Hayon and Mario Bellini and new re-editions by the great masters of architecture Frank Lloyd Wright and Carlo Scarpa will be presented. The aptitude of Italian industry will also be celebrated with the 50th anniversary of the LC Collection.