Mario Bellini continues his A Passion Called ‘Project’ tour around the world with Cassina and, after his visit to Asia last year, returns from the USA where he talked about his relationship with the brand over these past 50 years (9th - 18th June).
Following a lecture at the Cassina Showroom in New York, the architect, who has just celebrated his eightieth birthday, moved on to the Cassina Showroom in Miami, the Scott & Cooner store in Dallas, the DIVA showroom in Los Angeles, Arkitektura in San Francisco and Inform in Vancouver, to present the new items launched during the 2015 Salone del Mobile furniture fair in Milan.
The Cab Lounge armchair and the Cab Night bed both employ the same saddle leather workmanship as the iconic Cab chair: the upholstery fits like a tailor-made dress over the piece’s metal skeleton.
The next Cassina event organised with Mario Bellini is foreseen in September in Brussels.
During ICFF (16th – 18th May), Cassina’s New York Showroom officially presented its 2015 Collection to the US market in a special evening event in which designer Jaime Hayon, creator of the Vico sofa, participated.
Here the Spanish designer/ artist also enthusiastically talked about the new wooden accessories he designed for the Réaction Poétique collection as well as the Villa Le Lac Paulownia limited edition poetic objects.
The traditional Dragon Dance Ceremony started celebrations for the inauguration of the new Cassina mono-brand store on the 16th of June in Vietnam. Thanks to the important collaboration with the local partner Eurasia Concept, Cassina has opened a 250m2 space, distributed on two floors, in the centre of ho chi Minh with a vast window display that looks out onto the city’s busy shopping street. The store faithfully represents the brand’s core values to present authentic contemporary design products in an inviting living space to the Vietnamese public.
Cassina continues to celebrate the 50th anniversary of the LC Collection (Le Corbusier, Jeanneret, Perriand) with an itinerant exhibition which tells the story behind these pioneering architects and the iconic products that they designed.
The LC50 exhibit is currently on show at the Cassina Showroom in Barcelona, inaugurated during the 10th Barcelona Design week (9th of June), and will be open to the public until the 31st of July: www.cassina.com/barcelona
The exhibit also features a special window display dedicated to the LC Collection designed by students from the IED Barcelona School of Design.
In the lead up to ICFF (14th of May), the Cassina Showroom in New York hosted a design talk by Professor Cohen, historian and expert in Le Corbusier’s work, to a selection of architects, press, industry insiders and design enthusiasts.
The seminar continued with a second stop at the WPA store, Cassina’s partner, in Chicago.
The LC50 event itinerary will carry on into the second half of 2015 when the LC50 exhibit will be on show at a selection of venues including the Cassina Showroom in London (UK) during LDF, at the stores of Cassina dealers in Sydney (Australia), Geneva (Switzerland), Nice (France) and Oostende (Belgium), and in Japan in collaboration with Cassina IXC.
Cassina expands in the Mexican residential market thanks to the new collaboration with the local partner Piacere from Mexico City. The official launch which took place on the 17th of June, was supported by the designer Philippe Starck who gave a brief introduction to his products in the Cassina collection and talked about his design philosophy in general.
Cassina’s collection will now be distributed in Mexico by Piacere, an esteemed partner in the design industry, where there is an increasing interest in authentic high-end furniture.
As part of the LC50 anniversary celebrations, Ora Ito, a renowned fan and collector of Le Corbusier, featured two fundamental symbols from the architect’s œuvre in a striking project for the Cassina Showroom in Paris during D'Days 2015 (2nd - 6th June): the Modulor and the Main Ouverte (open hand).
The Modulor is an architectural concept invented by Le Corbusier in 1944 manifested by a standardised human silhouette which he used to measure and produce housing units, thus defining the relationship between man and his living space. As well as the wooden sculpture, a drawing of this concept was reproduced on the store’s wall to express the maestro’s desire to propose a new system of measurement.
The Main Ouverte, also on show as a large wooden sculpture, is the symbolic expression of the message that Le Corbusier wanted to express through his entire work. A symbol of exchange designed “to receive and to give”, it identifies a clear sign of fraternity which transcends time and communicates to all.
Using these codes, Ora Ito combined the iconic furniture from the LC Collection inside small wooden constructions, making a clear reference to the architect’s Cabanon summerhouse, to create a symbolic city scene.
Cassina marks another important achievement in its on-going legal battle against the sale of counterfeit furniture on-line to enforce its Intellectual Property Rights.
As a consequence of its continuous surveillance of websites which sell copies of Cassina’s iconic furniture from the LC Collection by Le Corbusier, Pierre Jeanneret, Charlotte Perrriand, copies of this furniture, as well as any reference to the Le Corbusier name and trademark, have been removed from the European web pages of Voga.com.
As part of its marketing tactics, this website states that it can offer more accessible prices as it does not have copyright costs.
Cassina on the other hand defends the creativity of its designers and the work of the official foundations by paying royalties on each item sold, respecting exclusive worldwide license agreements, in order to safeguard contemporary design, support innovative research and to discover masterpieces that would have otherwise been left in the past.