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Now that we’re in the middle of the summer, wouldn’t it be nice to give your marketing a holiday, sit back and enjoy the sunshine ... or is now the best time to be planning ahead?

Can You Afford to Have a Marketing Summer Holiday?

Hi *|FNAME|*,  

In the June issue of Scribbles (which you can read here) we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry about doing any more marketing until September, isn’t it? But is that really a good idea?

I don’t think it is, so and let me give you an example of why planning ahead is so important for your business.

Best wishes,



Chantal

Chantal@Appletreeuk.com

01635 578 500

 


Can You Afford to Have a Marketing Summer Holiday?

 
You’ve probably heard me talking about how many small businesses struggle with ‘feast and famine’ – too much work and no time to do any marketing one month, followed by no work and no money to invest in marketing the next month. It’s hard work and it’s stressful. It is also avoidable.

If you plan ahead with your marketing, you can make sure that you don’t get stuck on the feast and famine rollercoaster, and that instead, you have a steady flow of clients and cash. So while it can be tempting to take a break over the summer, taking too much time away from marketing your business can actually be a dangerous thing – both for your business and your health!

Towards the end of last year I had the idea of turning my book, Magnetic Marketing, into a nine week email course. The book is a nine stage process that will help you to attract a steady flow of perfect clients to your business. So why not make it accessible in nine easy to follow emails? The mechanics of setting it up has taken a while and we’re getting ready to launch the course on 15 September with a free webinar. (Read on for details of how you take part in this event.)

We’ve also been planning the marketing for many months. We started by setting the launch date some time ago and have been working backwards from it, to make sure we do enough of the right marketing. Here are just a few of the details of the integrated Marketing Plan that we’re working to – we have it on a flip chart on the wall of the office! 

There are quite a few more marketing activities on the schedule on the office wall. The course isn’t just for Coaches – it’s also ideal for Consultants and Trainers – so we will work on different marketing for those targets. This is just a selection of the marketing tools we’re using, to show you how much can be involved in promoting a service and how you need to plan ahead. For us to launch the new course in September means we’ll be working away over the summer, to make sure everything is ready in time.

If you’re a coach and you’d like to take part in the survey, just click here to answer nine questions. We’ll give you a free place on the webinar on 15 September to say thank you!

So if you’re worrying about work going quiet over the summer, use the time you have to ramp up your marketing, in order to ensure a steady flow of business once your marketing efforts take effect. Do enjoy the sunshine over the summer, and perhaps a holiday, but don’t let your marketing take a holiday!


Dates for Your Diary 

15 September – the launch of the Magnetic Marketing Course, with a free webinar! Click here to reserve your place (they are limited to 100) and we’ll send you the booking link.

I’ve also been asked to run a number of free webinars all about marketing, for some different coaching groups, which you can attend. They are:

21 September – Part One of a series of three webinars that will help you to stop wasting money on your marketing. The other webinars will be held on 19 October and 16 November.

11 October – Number One of two webinars that will help you to stop wasting money on your marketing. Number Two is being held on 15 November.

Contact me for more information and I’ll send you the booking links.