Executive Director's Message
Dear Community Champion,
Gold is a signature color for THE PLAYERS Championship. It is woven throughout everything we do, because it encompasses all that the PGA TOUR’s flagship event represents: a commitment to excellence in every endeavor we undertake, inside and outside the ropes. Gold also carries a very special meaning this month, because it is the official color of Childhood Cancer Awareness Month. As I write this, I have one very special person on my mind: 15-year-old Jake Berglund, an inspiring, energetic teenager who battled B-Cell Acute Lymphoblastic Leukemia. Best known as “Buzz” for his role as Yulee High School’s mascot, Jake was well-known for his positive attitude, quick wit, and loving spirit.
We first met Jake through the Tom Coughlin Jay Fund, and his positivity was truly contagious. Jake, also an avid DJ, was scheduled to perform in the Patriots’ Outpost at this past Military Appreciation Day at THE PLAYERS Championship; but his health condition prevented him from participating. However, if you attended our Military Appreciation Ceremony, you would have seen a video about Jake, followed by a generous gift presented to the Berglund family by the Jay Fund. Jake’s father proudly served in the US Navy for 26 years.
Nearly one month after that ceremony, Jake passed away on April 12, 2020. However, he continues to serve as an inspiration to so many, including THE PLAYERS Championship team. In honor of what would have been Jake’s 16th birthday (September 24th), his family encouraged citizens and communities across the country to reflect joy and positivity – to #LiveLikeJake
In observance of Childhood Cancer Awareness Month, we honor Jake, all of the young men and women battling cancer, and the organizations working incredibly hard to serve and support them.
All the best,
Executive Director, THE PLAYERS