Snapchat can increase real-time engagement with your soccer tournament by tapping into the real-time energy and your teams’ FOMO (Fear Of Missing Out) Despite its beginnings as a teen-aged peer-to-peer network for questionable photos that would “disappear” after being viewed once, it has matured into a solid platform for showcasing a soccer tournament.
You access Snapchat exclusively through the mobile app, available on iOS and Android. Once you download the app, the interface can be confusing and unfamiliar, but this is by design. The kids don’t want the olds to be able to use it easily and intuitively. But once you figure it out, you’ll be snapping like a pro. Fortunately, Snapchat has a pretty detailed user guide. We’ll run down the basics for you to get you up and running.
Let’s get you up and running. There is really no prep work needed for Snapchat as it assumes you will be using stuff that is happening now in front and behind you. The only think you will need is a unique email address for the tournament that you are not using for any of your personal Snapchat profiles.
1. Download the app and launch it.
2. Press the Sign Up bar at the bottom
3. Fill in your user name (it will tell you if your choice has already been taken) your email address and a birth date. (you must be over 13)
5. And you are now ready to send your first “snap.”
You can — and should — always add your snaps to your story and send them to your phone for archiving, but it is important to know that snaps disappear after being viewed. You should strive to create each snap as a self-contained mini story that has no history or future. Eventually, your continued snapping will build a story, but each user can and will dip in and out of your stream at will. Remember that and build around it.
Before you begin to send out snaps, it is best to start following some people first and get to know their style, what they snap, their voice, etc. You have some some snap codes for some snapchatters we think are using the medium effectively on our blog, linked below (some language, just so you are aware… this is all real and raw. Also, if you are having issues isolating the snapcode, just click on it and it will pop up by itself.)
Lurk a little
Come over to our blog and read the rest of the article, including snapcodes for some really cool folks you should be following and learning snapchat from.