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This is the first of what will be a more regular thing on an irregular schedule from TourneyCentral. We hope you'll enjoy reading it and it helps with managing your tournament event.
Using Snapchat to increase real-time engagement with your soccer tournament

Using Snapchat to increase real-time engagement with your soccer tournament

Snapchat can increase real-time engagement with your soccer tournament by tapping into the real-time energy and your teams’ FOMO (Fear Of Missing Out) Despite its beginnings as a teen-aged peer-to-peer network for questionable photos that would “disappear” after being viewed once, it has matured into a solid platform for showcasing a soccer tournament. 

You access Snapchat exclusively through the mobile app, available on iOS and Android. Once you download the app, the interface can be confusing and unfamiliar, but this is by design. The kids don’t want the olds to be able to use it easily and intuitively. But once you figure it out, you’ll be snapping like a pro. Fortunately, Snapchat has a pretty detailed user guide. We’ll run down the basics for you to get you up and running.

The basics

Let’s get you up and running. There is really no prep work needed for Snapchat as it assumes you will be using stuff that is happening now in front and behind you. The only think you will need is a unique email address for the tournament that you are not using for any of your personal Snapchat profiles.

1. Download the app and launch it.
2. Press the Sign Up bar at the bottom
3. Fill in your user name (it will tell you if your choice has already been taken) your email address and a birth date. (you must be over 13)
4. Read and agree to the privacy policy (you can’t really opt out or change things…)
5. And you are now ready to send your first “snap.”

You can — and should — always add your snaps to your story and send them to your phone for archiving, but it is important to know that snaps disappear after being viewed. You should strive to create each snap as a self-contained mini story that has no history or future. Eventually, your continued snapping will build a story, but each user can and will dip in and out of your stream at will. Remember that and build around it. 

Lurk a little

Before you begin to send out snaps, it is best to start following some people first and get to know their style, what they snap, their voice, etc. You have some some snap codes for some snapchatters we think are using the medium effectively on our blog, linked below (some language, just so you are aware… this is all real and raw. Also, if you are having issues isolating the snapcode, just click on it and it will pop up by itself.)

Come over to our blog and read the rest of the article, including snapcodes for some really cool folks you should be following and learning snapchat from.
Off to the TourneyCentral Blog
The Game Through GlassThe Game Through Glass: Playing your youth sports tournament on social media 
The comprehensive social media guide for sports tournaments will get you up and running from simple score updating on Twitter to a full-blown live-casting and integrated advertising campaign.

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