Summer Cultural Connection (Pop-up Events)

Dear BIA Members,

As mentioned in the summer summary email, the Town of Oakville will be holding some cultural activities and pop up events as a part of their Downtown Cultural Hub strategy and plans.  This schedule of activities will be known as the Town of Oakville’s Summer Cultural Connection.

There are opportunities for members to get involved and provide cultural elements such as visual arts and crafts, dance, sport, music, etc - however please note these are just some selections, not an exhaustive list of who can be involved; details below.

These opportunities present marketing avenues for you to showcase your business/product/service directly to the consumer.  If after reading the material below you think your business may qualify or you have more questions, please feel free to reach out to the town organiser - Rebecca Cotter - at or complete and return the application form.

Please see the note below from Rebecca Cotter:
Hello BIA Members,

The Town of Oakville will be hosting a series of community cultural activities and events this summer in line with the mandate of the Downtown Cultural Hub. This schedule of activities will be known as the Town of Oakville’s Summer Cultural Connection.

Among the activities and events being planned as part of the Summer Cultural Connection are:
  • A farmer’s market to be complimented by creative and cultural programming features offered by town partner and local organizations at Centennial Square and Navy Street every Saturday between June 6 and October 31;
  • Recreational events at Lakeside Park (Tai Chi, bocce, etc.);
  • A series of pop-up events.
The Summer Cultural Connection has been developed to begin animating the downtown area in advance of the new Downtown Cultural Hub (DCH) project in order to demonstrate the town’s ongoing commitment to cultural programming, develop an understanding of the capacity for local community groups to participate in cultural programming before building permanent infrastructure, and drive traffic to downtown.
At this time we are issuing a call out to BIA member organizations to be a part of the Summer Cultural Connection activities being lined up.
Specifically, I would like to invite BIA members to host a series of interactive creative or cultural programs or workshops in Centennial Square in conjunction with the farmer’s market. Organizations are encouraged to host two free interactive programs or workshops from 9 a.m.-2 p.m. in Centennial Square over the summer. The months and dates of the workshops are up to the applicant. Space will be allocated based on date the request is received and the desire to create diverse and balanced programming.
In addition to the Centennial Square opportunities, the town is also looking for a selection of recreational organizations to help program all-ages recreational activities in Lakeside Park on Saturday afternoons.
These workshop opportunities are intended to offer arts, cultural, heritage, and non-profit organizations the opportunity to connect with residents in the Oakville community, offer visitors the opportunity to engage with the organization’s mandate/services, and contribute to delivering high-quality experiences to the Oakville community. There is no charge for organizations to host a workshop or activity.

Attached to this email is a Summer Cultural Connection Application Form. To take advantage of the opportunity to be a part of the activities being scheduled, please encourage organizations to complete and return an application form indicating your preferred activity dates.
A 20x20’ footprint in Centennial Square will be reserved for each weekly activity. Additionally, the town is able to provide some basic materials to each activity, if required: one 10x10’ tent, 2x 6-foot tables, 6 stools. Please have the organizations indicate on their application form if their activity will require these materials. Alternatively, organizations are welcome to bring their own tent and materials, and/or augment what the town provides, if necessary.
To get organization thinking about how they can take advantage of this free cultural programming opportunity, some ideas for interactive creative and cultural programming may include:
  •  extensions of existing services (i.e. a sports skills zone)
  •  arts activities
  •  crafting workshops
Additionally, the following monthly themes have been developed to help guide the Summer Cultural Connection schedule. Please encourage your BIA members to consider working these themes into their creative and cultural programming:
  •           June – June is Recreation Month
  •           July – Sport
  •           August – Culture
  •           September – Heritage
I encourage any interest BIA member organizations to review and submit the attached application form as soon as possible. Please let me know if you have any questions about this opportunity or ideas about how we can further collaborate in the spirit of the Summer Cultural Connection!

Please feel free to contact either Rebecca Cotter or the BIA with any questions.

Thank you,

Sharlene Plewman
Executive Director
Downtown Oakville Business Improvement Area
146 Lakeshore Road East (2nd Floor - West Office)
phone: 905-844-4520 (x.11)
fax: 905-844-1154
visit for more details!