Dear Ross Reels Dealer,
For the last 43 years, Ross Reels has been the leader in designing and manufacturing award-winning American-made fly fishing reels. In order to move closer to these strong roots, we have made the decision that, effective today, July 15, 2015, Ross Reels will be leaving the fly fishing rod business and discontinuing all of our current fly rods and fly fishing outfits.
Removing ourselves from this segment of the market is designed with one purpose in mind: to put our focus back on developing the best and most desireable fly reels in the industry, as well as regaining our place as the premier fly reel company in the world.
Our limited lifetime warranty on rods will be in effect for 6 months, until January 15, 2016. We will honor those warranties where supply exists for full replacement. If rods cannot be replaced due to lack of inventory, Ross Reels will handle the customer service internally and directly to insure expectations are exceeded, just as everyone has come to expect from our long-respected service department.
Any and all discounting or price adjustments on discontinued inventory will be at the discretion of you, the Dealer.
Should you have any questions, please direct them to your local rep or our sales team:
• Bart Larmouth, Sales Manager: email@example.com
• Kate McMonigle, Customer Service: firstname.lastname@example.org
We hope you have a successful remainder of 2015 and thank you for your continued support.
Sales Manager, Ross Reels