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Tavanberg's monthly round-up of ideas
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Well, we've made it: it's finally – officially – spring! Hooray for brighter days and buds on the trees. (Patio season is just around the corner, right?)



What is your favourite neighbourhood content agency up to these days? So glad you asked! Content performance analysis, donor profile articles and strategies for Instagram Stories are just some of the services we've been offering our clients in the past few weeks. If you'd like to hear more, don't hesitate to drop us a line! Now, on to the stuff that's been getting our gears turning:

Instagram Stories tell a good tale for brands
Earlier this month, Instagram launched ad units for Stories, the platform’s new-ish Snapchat-esque video endeavour, which features seconds-long quick-view video and photo streams that are seen and gone in 24 hours. So far, it’s proving a very comfy fit for advertisers as users accept their highly targeted, mostly non-intrusive ads into their feeds. From Airbnb’s making of a miso soup to Maybelline New York’s riff on unboxing, this Digiday piece looks at the Instagram Stories ads that are getting noticed.
[Digiday]
 
Marie-Amélie Sauvé launches new mag Mastermind
At what might possibly be the absolute worst time to launch a print mag, fashion industry veteran Marie-Amélie Sauvé is playing by her own rules. That is to say, there are no rules. Mastermind is a bi-annual publication about cultural enrichment that promises to toss standard magazine formats (i.e., traditional profiles and fashion spreads) in favour of the weird and wacky. Plus, Sauvé promises to do away with newsy hooks and themed issues, and notes there will be just one recurring section. Cue gasps of anticipation from magazine nerds. Read more on her daring plan at Glossy.
[Glossy]
 
Do you really need social media?
Businesses in 2017 are usually bombarded with pressure to get (and stay) hip on social media, but the whole truth is that ongoing maintenance of your accounts – on an ever-expanding list of platforms including Facebook, Twitter, Instagram, Snapchat and whatever’s next – might not be worth the effort. Luckily, failing on social media and signing out entirely doesn’t mean your business is going the way of the dinosaur; many companies find low-grade, customer-based tactics trump a good virtual show every time. Profit Guide weighs whether you can afford to log off social media forever.
[Profit Guide]
 
Four in five women think ads are fake news
SheSpeaks, the influencer company for women, polled 2,100 women about their trust in advertising. Surprise, surprise: Just as fake news thrives and fact-checking goes extinct, a full 80% of respondents report they don’t trust advertisements either (even from the brands they buy). New businesses looking to build good faith from a solid consumer base shouldn’t miss this survey at The Drum – including five ways those same skeptical women say you can earn their trust back. 
[The Drum]
 
The real future of digital 
In a new Reuters Institute Report, international media consultant Kevin Anderson looks at news organizations moving “beyond the article” – that is, far past traditional formats – to include mobile-first video, virtual reality, chat bots and messaging apps to better develop journalistic storytelling (and, maybe more important, to better generate revenue streams). Anderson interviewed innovators at the giants like NYT, The Guardian and Quartz, as well as smaller start-ups from the US, the UK, Finland, Turkey and the Philippines. NiemanLab has this global look at what a truly innovate digital future might hold.
[NiemanLab]
 
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