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Good Morning Everyone,

Thanks Madeeha for writing this. I had goose bumps reading it. But...

Startups commoditise experience. Savaree is not there as yet. They are slowly building a community but commoditising experience goes way beyond then that. If Savaree was up against say a Rocket Internet company, I would have totally backed Madeeha's decision. Rocket Internet startups, despite having lots of money, fail on experience. They become incumbent once market is open. Uber is no incumbent.

Secondly, in Pakistan, distribution is still a thing. Actually, its the main thing. People are not experience buyers. While they might appreciate you they don't necessarily buy you for that. Why? Because they are not used to it. Hence most businesses are competing on distribution and that's exactly the reason why startups are having tough time. To open up the market startup needs to be a force in itself first. 

I am a believer of “strong opinions weakly held” and I would be more than happy to be proven wrong here. But I think Savaree should aim for acquisition. It makes perfect sense in every sense of the world and not just because what's on the surface. Madeeha's experience could be very handy for Uber in particular and overall market in general. —

What to watch out for

Invitation to Paypal  A very good and no non sense read on Paypal debacle. Non other than the payment guru himself. TechJuice

Team Up  Another startup incubator formed by two people who have extensive experience running corporates. Nothing against anyone involved but huge mismatch to say the least. Pro Pakistani

15 startups  Startups. Startups. Startups. And some more. At the end you almost loose track. Dawn

White/Black Friday  Wow, my expectations were not much better. The only sales I am normally interested in are the ones on Apps store. TechJuice

Reads that made us Smarter

Startup PR, DIY  One of many things startups ignore way too often is how to get good PR. Good PR like most things in startups does not merely happens. You have to nail it. Good part is that you don't have to spend crazy money on it. Just read this. Criminally Prolific

How much to raise  Must must read if you are about to go in funding round. Medium

The science behind “Read it later”  I love Pocket. It's hard to imagine life without it. Here is why?. Medium

Do one thing well Say no way too often. On Startups

PC is dead  Ok, now what? Monday Note

Wish you a very productive day and week ahead. Any suggestions, stories that you want me to share or feedback for Startup92 - I would love them all.

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