View this email in your browser

Tourism Prince Rupert 

November 2020 Newsletter


Every month, we wrap up the latest information on tourism in British Columbia to help Prince Rupert business owners stay better informed. Learn more about the work of Tourism Prince Rupert by visiting our website at the link below. 
TPR Corporate Information Page
TPR COVID-19 Resource Page

Tourism Prince Rupert Welcomes New
Marketing Manager in January 2020

Tourism Prince Rupert is pleased to welcome Indira Smith to the position of Marketing Manager, starting January 6th, 2020. Indira will be taking over for Executive Director Ceilidh Marlow, who will be taking maternity leave until September 2021. 

Indira brings with her a wealth of experience in tourism & community development, having worked in the Prince Rupert Visitor Information Centre and as a Community Relations Associate for the Prince Rupert Port Authority. 
Welcome Indira! We look forward to having you on board as we continue our work to grow a resilient tourism sector in Prince Rupert. 

Upcoming Tourism Prince Rupert AGM
November 19th, 2020

Attend our Annual General Meeting to learn more about our work in 2020 to support and grow the local tourism economy. Despite the challenges of COVID-19 on the tourism and travel sector, tourism remains an important part of Prince Rupert's economy. We continue to work hard to grow tourism and support local businesses through our advocacy, marketing, and stakeholder outreach efforts. 

At our AGM, we will be covering all areas of Tourism Prince Rupert's mandate to increase visitation to the area through marketing, destination development, and collaboration with local and regional stakeholders. 

Thursday, November 19th, 12:00pm PST.

Zoom link:

Shop Local With Love Northern BC This Holiday Season!

Love Prince Rupert is teaming up with the local Chamber of Commerce, Community Futures, and Tourism Prince Rupert to cross-promote our local businesses and do our best to keep residents gifting locally this holiday season, kicking it off with our November 27th Plaid Friday event. 
If your business has any specific holiday promotions that you would like to get additional exposure, a fun idea or contest for Plaid Friday, or if you simply just want to get involved, we would love to hear from you! Simply send your ideas and promotions, including any posters or ads you may have on the ready, to:
Kaitlyn Joyce, Business Liaison for Community Futures Pacific Northwest and the City's Economic Development Office
(250) 622 2332
Time-specific promotions will be added to a calendar available via the Chamber's website and promoted/shared on social media. If you are looking to promote a Plaid Friday event/sale, please try to provide details by end of day Thursday, November 12th, so that we can be sure to share it in the weeks leading up to the event (but also don't be afraid to shoot us a last minute request - we know these are busy times!). It's our intent to run a sponsored post with a link to this calendar throughout the holiday shopping season - so there's a one-stop-shop to find your promotions.
We know that businesses have been hard hit by the pandemic - so may not be in a place to offer discounts or sales. If that's the case - don't be shy about promoting new stock or services you may be providing, or offering up other suggestions. We are happy to accommodate you and find creative ways to feature your business.  
See below for some examples highlighting how you can participate:
For Plaid Friday
  • Discounts on Plaid Friday itself (and extended over the plaid 'weekend' if you'd like). Discounts can apply to all patrons and/or for shopping while wearing plaid. A promotion could be could be as simple as 10% off appetizers or a small discount for a specific type of item you carry. 
  • Have employees wear plaid on November 27th and incorporate plaid into window displays the last two weeks of November (which can handily stay beyond into Christmas if you use red/green plaid). Place posters in windows highlighting any plaid-themed promotions to get folks into the support local spirit.
  • Post to social media any sales with the hashtags  #supportlocalpr #averychamberchristmas  and #plaidfriday so that your sale is searchable.
Beyond Plaid Friday
  • Fun new holiday stock you'd like to highlight? Let us know! If you plan to share it to your own page, we are happy to cross post it on Facebook, or we can do up a post independently if you'd like some promotional support. 
  • If your business is active on social media, let people know what you're up to - and we (Love Prince Rupert, as well as the local Chamber and Community Futures) will cross promote your campaigns. Feel free to tag @LovePrinceRupert @PrinceRupert&DistrictChamberofCommerce and @CommunityFuturesPacificNorthwest if you haven't already informed us about your promotion.  
  • Use the hashtags #supportlocalpr #averychamberchristmas  in your social posts.
If you have any additional questions, please do not hesitate to reach out- we would love to hear from you!

Destination BC Pauses All Marketing Activities Due to New BC Public Health Order 

Due to the recent restrictions announced by BC's Provincial Health Officer (PHO), and in alignment with the BC Provincial Government, Destination BC is pausing all marketing activities, for two weeks, effective Saturday, November 7. By taking action now, we hope this prevents further or deeper travel restrictions after November 23. During this time we will continue to provide ongoing tourism industry supports and program, and visitor services. 

With regards to Destination BC's marketing efforts, all paid marketing has been paused, and travel alert banners detailing the public health order have been added to the consumer website.  Messaging for travellers reflecting this new health order has been updated on the consumer website, and shared on consumer-facing social media as well. 

Read the Provincial Health Order Here

Register for the Northern BC Tourism Resiliency Program

Do you run a tourism-related business? If so, be sure to register for the Northern BC Tourism Resiliency Program. This program offers hands-on guidance and support to navigate the impacts of the COVID-19 pandemic and work toward long-term resiliency.
As part of the program, you’ll be matched with a program advisor who can assess your needs and provide guidance on available relief programs for your business. They can also arrange 1-on-1 expert consultations (free of charge) to help you address key areas of your business:
  • Digital Marketing & E-Commerce
  • Experience Development
  • Human Resources
  • Finances and Accounting
  • Insurance
  • Communications & PR
  • Among other areas

Destination BC Opens More Tourism Digital Academy Dates

The Tourism Digital Academy is a free, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level. Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals, to building a better understanding of SEO, website usability, content, email marketing, analytics and more – you’ll leave the program with the confidence and knowledge to put that plan into action.

The program includes:
  • 8 weeks of interactive sessions led by digital marketing experts and ongoing access to the video recordings (Tuesdays & Thursdays each week for a total of four hours per week)
  • Technical tutorials to dig deeper into specific areas and share experiences with other participants (Wednesdays each week for one hour)
  • One-to-one coaching available, on demand, to answer your sticky questions
  • Audits of your business website, SEO and social media channels, to assess your current situation
  • A marketing plan template to guide development of your own plan
  • Opportunities for peer support and networking
There are multiple intakes, each running for 8-weeks beginning the week of:
  • January 4
  • January 11
  • January 18 
  • February 1
  • February 15
The application-based program is free for all participants. To be eligible for the program you must:
  • Be a BC-based tourism business, whose product or service is regularly available for purchase within BC (community tourism and sector organizations are also eligible);
  • Have an active business website;
  • Demonstrate, through the application form, a minimum level of digital marketing experience;
  • Be able to dedicate up to 10 hours per week to the program: five hours to attend classes and tutorial sessions, and up to five hours to apply the learning to your marketing plan as you go.

New Fishing Sector Virtual Events

Please see the following important dates for FREE fishing sector virtual events taking place this month. Both the freshwater and tidal fishing tourism sectors will be hosting events that are open to all stakeholders.

This is a great opportunity to learn more about each sector's challenges and strengths as we navigate Covid-19.
Sport Fishing Institute Conference and Webinar Series
The Sport Fishing Institute is hosting a series of virtual discussions intended to seek pathways for recovery of salmon stocks and predictable opportunity and reliable access for BC’s public fishery. Each session will be approximately 90 minutes long and will cover topics within this year's theme, Charting a Predictable Path for Salmon and BC’s Public Fishery.

Webinar #1 - Wild Salmon Recovery and BC's Public Fishery
Webinar #2 - Mark Selective Fishing (MSF) and Mass Marking (MM)
Webinar #3 - Recovery of Fish and Fisheries in an Era of Rebuilding
Webinar #4 - Charting a Predictable Path for Salmon And Access for BC's Public Fishery

Attendance is free, with thanks to conference sponsors, but you must register in advance for each session. Please visit the SFI website and the 2020 Conference page for registration links and conference updates.

Canadian Government Introduces Legislation For New, Targeted Support To Help Businesses Through Pandemic

The Canadian government is taking targeted action to support Canadians and Canadian businesses, non-profits and charities that continue to face uncertainty and economic challenges because of the COVID-19 pandemic. The government has introduced Bill C-9, An Act to Amend the Income Tax Act (Canada Emergency Rent Subsidy and Canada Emergency Wage Subsidy), which will implement new, targeted support to help hard-hit businesses. These measures are designed to help businesses get through the second wave of the virus so they can protect jobs, continue to serve their communities, and be positioned for a strong recover. 

Learn more at:

FUNDING OPPORTUNITY: Provincial Small and Medium-Sized Business Recovery Grant Program Now Open

The Small and Medium-Sized Business Recovery Grant Program will invest up to $300 million in targeted financial support for some of the hardest hit businesses that employ between two and 149 BC residents and have experienced declines in revenue since March 10, 2020.

Grants of $10,000 to $30,000 are available. An additional $5,000 to $10,000 grant is available to eligible tourism-related businesses that have been hit especially hard by COVID-19. The program runs until March 31st, 2021 or until the funds are fully allocated, whichever comes first.

Learn more at:
For up to date information on the effects of COVID-19 on the tourism sector in British Columbia, please visit
Tourism Prince Rupert will be working hard to provide you with email updates regarding any new advisories or support programs as they are announced.

Please note we are only providing new information each week. For access to our past newsletters, please visit our Newsletter Archive page.

If you have any questions, please contact:

Ceilidh Marlow
Executive Director, Tourism Prince Rupert
Phone: 778-361-0440
Copyright © 2020 Tourism Prince Rupert, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.