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COVID-19 Bi-Weekly Tourism Sector Update

June 25th, 2020


Tourism Prince Rupert is committed to supporting the resiliency & recovery of our local tourism industry. Learn more about the work of Tourism Prince Rupert by visiting our corporate website at the link below.
Visit the Tourism Prince Rupert Website
TPR COVID-19 Resource Page

BC Moves to Phase 3 of Restart Plan

British Columbia is now entering Phase 3 of its COVID-19 restart plan, which means non-essential travel is now allowed throughout the province.

Premier John Horgan made the announcement Wednesday during his weekly briefing in Victoria.

"While the dangers and risks of COVID-19 have not passed, British Columbians are more confident and we're acting in a way that will allow us to take that next step," Horgan said.

In Phase 3, the provincial government has outlined the following key messaging: 

Travel is different this year. The precautions you take at home should also be taken when you are away.

Some towns, communities and regions who rely on tourism are eager to welcome B.C. visitors with safety measures in place. Others might be hesitant to welcome outside visitors this summer and people need to respect that.

We encourage British Columbians to be respectful of the communities you plan to visit and be safe as you enjoy the many beautiful locations across our province.

To learn more about what's allowed in Phase 3, visit the following link:

Destination BC Messaging for Phase 3

Now that Phase 3 has been announced, Destination BC's messaging will transition to Explore BC now. The campaign’s platform aims to rally the entire tourism industry and BC residents with an immediate call to action to Explore BC, in turn supporting the communities they visit.

As we start to encourage BC residents to start planning their travel and support BC tourism businesses, we have an opportunity to talk about how to travel safely and responsibly this summer—visit 10 Ways to Travel Safely and Responsibly in BC.

Prince Rupert Resident Travel Sentiment Survey Results

The Prince Rupert and District Chamber of Commerce, Tourism Prince Rupert, and the City of Prince Rupert’s Economic Development Office, through their ongoing partnership in the Small Business Recovery Task Force, are pleased to unveil the results of the Resident Travel Sentiment Survey, which ran from June 12th – June 19th, 2020, and collected over 500 responses from Prince Rupert residents. 

Tourism Prince Rupert is currently building a recovery marketing campaign for the summer of 2020, aimed at bringing increased revenue to local tourism-reliant businesses by welcoming visitors to Prince Rupert from within BC. This strategy will closely follow the recommendations and travel restrictions outlined in BC’s Restart Plan, Phase 3 of which allows intra-provincial travel within BC.

Read the complete survey results here. 

YPR Service Resumes June 22nd

Air Canada has returned air travel to the Prince Rupert Airport starting June 22nd, 2020, with COVID-19 safe travel measures in place. The Airport will be promoting safe protocols (social distancing, wearing masks, hand washing) throughout the terminal with signage aids. Hand sanitizer stations have been installed. These protocols will also align with First Bus, Digby Ferry, and the City Depot procedures.

Are you planning on flying into Prince Rupert in July? Prize draws for local gift certificates will be drawn for arriving customers during flights in the month of July. Every Flight, every day. In addition, the Airport is more efficient than ever - Checked baggage will now be claimed directly from the City depot in Prince Rupert. No delays! More reasons to Book It with YPR. 

To learn more, visit:

Update Your Business Listing!

As Tourism Prince Rupert prepares to launch a marketing campaign this summer to promote regional travel to Prince Rupert, from within Northern BC, we will be highlighting local business. To do this, we will be linking back to our 'Business Listings' page on

If you own or operate a business in Prince Rupert that benefits from tourism, please ensure your business listing is up-to-date. If you do not have a business listing and would like to have one added to our site, please contact us. For changes to your listing, or to add a new listing, please contact Ceilidh Marlow, Executive Director, at 

View our Business Listings page here:

BC Tourism Resiliency Network Update

The BC Tourism Resiliency Network is available to support the 19,000 tourism-related businesses in the province and is delivered through BC’s regional destination management organizations. These organizations have extensive knowledge of the tourism sector and local challenges, and strong relationships with tourism operators. The network was supported through an additional $600,000 from the Ministry of Tourism, Arts and culture.  

To date, over 1,192 tourism businesses have registered in the BC Tourism Resiliency Network, with more registering each week.

The network is a province-wide expansion of the Vancouver Island Coastal Tourism Resiliency Program, funded in partnership with Island Coastal Economic Trust.

Register for the Northern BC Tourism Resiliency Program here:

Changes to Federal Temporary Layoff Protocal

The Honourable Filomena Tassi, Minister of Labour, announced changes to extend time periods for temporary layoffs to allow employers more time to recall laid-off employees. The temporary changes will help protect the jobs of federally regulated private-sector employees and support employers facing economic hardship as a result of the pandemic.

The amendments, which are set out in the Canada Labour Standards Regulations, temporarily extend these time periods by up to six months:
  • For employees laid off prior to March 31st, the time period is extended by six months or to December 30th, whichever occurs first.
  • For employees laid off between March 31st, and September 30th, the time period is extended until December 30th unless a later recall date was provided in a written notice at the time of the layoff.
Read More Here

COVID-19 Provincial Tourism Impact Report

The British Columbia Regional Tourism Secretariat, British Columbia Hotel Association and the British Columbia Destination Marketing Organizations Association are continuing to leverage their collective business network to collect and report on the impact of the COVID-19 pandemic on tourism businesses and to gather feedback on potential response and recovery measures. This business intelligence was gathered through telephone and online surveys from June 8-19 with 573 tourism businesses.
Key Issues for Consideration:
  • 11% of firms are operating with business as usual, up for 5% previously but still lower than the national average (38%).
  • 1,821 staff have been hired or rehired by businesses across 553 firms since re-opening measures have begun.
  • 97% of businesses are currently not making profits.
  • 44% of businesses do not expect to make profits this year even if tourism/travel is encouraged within Canada and all over the world.
  • Compared to this time last year, most businesses are having 0-25% as many bookings and business inquiries for the months of June, July August and Fall 2020.
  • The majority of businesses believe that their local communities are not yet ready to welcome visitors from other countries, even if travel restrictions relax.
Download the report here.

Upcoming Destination BC Webinars

Destination BC is hosting a series of webinars to support BC’s tourism industry on the road to recovery. Register for upcoming webinars via the links below. 

June 25: Returning to Work: Protecting Mental Health | Register here
July 7: Revisiting your COVID-19 Safety Plan | Register here

Learn more at:
For up to date information on the effects of COVID-19 on the tourism sector in British Columbia, please visit
Tourism Prince Rupert will be working hard to provide you with email updates regarding any new advisories or support programs as they are announced.

Please note we are only providing new information each week. For access to our past newsletters, please visit our Newsletter Archive page.

If you have any questions, please contact:

Ceilidh Marlow
Executive Director, Tourism Prince Rupert
Phone: 778-361-0440
Copyright © 2020 Tourism Prince Rupert, All rights reserved.

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