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The Word Business

Writing better at work and in life ... 
Because words still matter

Have You Read 2020's Best Business Books Yet? 

The acclaimed Financial Times and McKinsey Business Book of the Year Award recently released the long list of 2020 finalists. What makes a book a winner?
Its likelihood "to stand the test of time." 
Here are the the top 15. 

Why PDFs Still Suck  

Nearly four decades after the invention of the PDF, research spanning 20 years concludes that the format is "still unfit for human consumption."
Here's why you should opt to present digital content as a web page and not as a PDF.
(Via Nielsen Norman Group)

Updating Your Resume? Don't Be Afraid to Go Long 

Despite conventional advice to confine resumes to a single page, some career coaches say a two-pager makes sense — especially under specific circumstances. 
Read about five such circumstances. 

Meet 'The Dame of Dictionaries'

At age 69, Madeline Kripke might own the world's largest collection of dictionaries and books about dictionaries and language. 
“Dictionaries ... unlock the world for me,” she says.

Words of the Month 

My wife and I spotted this display on one of our recent (and almost) daily walks. 
Like practically everything else, the 31st annual University of Wisconsin-Madison Writers' Institute was canceled this year. I was scheduled to present a session titled "Six Strategies for Launching a Successful Freelance Writing Gig."
The event will now take place April 8-11, 2021.

Get updates here.

Words from Two Lakes Media Group Clients


"Michael Popke has transformed our business — which is based on intangible concepts — into a sophisticated, clear, and engaging model. Working with Michael is a sheer pleasure, as he grasps our vision and intentions very quickly and guides us through ideas and suggestions that always get us one step further than we anticipated. Michael is also extremely respectful of his clients' time, budget, and objectives. I am grateful that our paths crossed."


— Valérie Berset-Price, Founder/Managing Director
 Professional Passport (Portland, Ore.)

Two Lakes Media Group provides customized writing and editing services to help position clients as industry leaders — one word at a time. If you like what you read here, please invite your colleagues and friends to sign up for this free newsletter. 
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