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The Word Business

Writing better at work and in life ... 
Because words still matter
 
Greetings from Home 
Months after the first case of coronavirus was detected in the United States, so many things remain uncertain — from testing procedures and vaccine availability to whether we should reopen our communities or maintain social distancing. All of this can make it difficult to focus on working, writing and maintaining a semblance of "normalcy." I hope the links in this newsletter will help you in the days and weeks ahead. 

Meanwhile, I'm not going anywhere. I'm available to assist with your writing and editing needs. Please don't hesitate to reach out

Be well,
Michael Popke

How to Write an Email in the Age of Coronavirus  

Expressing concern without going overboard can be tough. 
Here are six ways to make sure you don't sound insensitive
(Via fastcompany.com)

Is It Okay to Send Your Sympathy Via Email? 

In these far-from-normal times, the sentiment is more important than the medium, according to experts.
Here are 12 points to keep in mind when writing a condolence note.  
(Via The New York Times)

Look More Intriguing on Zoom

The owner of one of the largest used bookstores in the United States wants to help curate the shelves behind you — at least virtually. 
"Move your dog-eared copies of the Twilight series down to the shame-shelf," he says. 
(Via Brattle Book Shop)

Wise Words

My wife and I spotted this sidewalk message on one of our (almost) daily walks last month. 
Like practically everything else, the 31st annual University of Wisconsin-Madison Writers' Institute is postponed. I was scheduled to present a session titled "Six Strategies for Launching a Successful Freelance Writing Gig," and I'm hoping I can still participate when the event is rescheduled.
Get updates here.

Words from Two Lakes Media Group Clients

 

"Michael Popke is awesome to work with. He respects contributors' time and listens to feedback, and his follow-through on timeline commitments is without blemish. Anyone who is looking for help articulating their purpose and making it accessible for a wider audience would be hard-pressed to find a better freelance writer than Mike."  

— Simon Bravo
Director of Communications

 NIRSA (Corvallis, Ore.)
(National o
rganization for collegiate recreation)

 

Two Lakes Media Group provides customized writing and editing services to help position clients as industry leaders — one word at a time. If you like what you read here, please invite your colleagues and friends to sign up for this free newsletter. 
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Copyright © 2020 Two Lakes Media Group, All rights reserved.


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