Add Fireworks to Your Writing
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The Word Business
Writing Better at Work & In Life ... Because Words Still Matter

Add Fireworks to Your Writing 

Maybe writing isn’t a priority over the holiday weekend, but there are plenty of ways to add color and crackle to your words all year long. Click here for three of them.

Write Headlines That
Make People Click

It doesn't matter how good your content is; if your headline doesn't work, readers won't even get that far. According to one statistic: "On average, eight out of 10 people will read your headline, but only two out of 10 will read the rest of your content." Here's how to change that

Does Your Social Media Bio Answer These Questions? 

Your social media bio is your virtual business card. Make sure it reflects who you are and what you do.
(Via Hootsuite

How to Unsend an Email

Gmail users now have an easy way to relieve sender's remorse — if you act within 30 seconds of hitting "send." Google recently announced the addition of "Undo Send" as an official setting. Here's how to activate it; we hope you won't have to use it too much. 
(Via Forbes

The Enduring Power of the Magazine Cover 

Print media is still alive and well, especially the magazine cover! The Huffington Post declares that "the magazine cover is surviving — and thriving — in the digital revolution." Why? Cover images are getting into the hands of readers faster than ever, thanks to Facebook, Twitter and Instagram. "While digital media seems to be making the newspaper 'front page' less and less important, the opposite is true of the magazine cover," writes deputy media editor Catherine Taibi. Go inside the cover story here. 

What Clients Say About Two Lakes Media Group & Michael Popke


“Michael Popke really immersed himself in my project. He met with me multiple times to get a feel for what I was looking for. In the end, he wrote a bio and press release, and designed a MailChimp promo email. He knocked it out of the park with everything. Michael is professional and delivers when he says he will. On top of all that, he is a really nice guy and very easy to work with. I look forward to hiring him to help me promote projects in the future.”


— Dustin Sisson
Madison, Wis.


Read More Testimonials

Two Lakes Media Group provides exceptional writing, editing and content marketing services to help position clients as industry leaders — one word at a time. 

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