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The Word Business

Writing better at work and in life ... 
Because words still matter
How Are You Doing? 
I ask that question knowing each one of you will answer it differently. These are trying times, and the writing- and reading-related information I've included in this newsletter is intended to help you navigate the uncertainties. 

Meanwhile, I am here to continue assisting with your writing and editing needs. Please don't hesitate to reach out

Be well,
Michael Popke

Chronicle This Crisis

Sharpen your communication skills while working from home by taking time each day to write exactly 300 words about how you are experiencing what could be a new normal.
Write as if you're penning history — because you are.

How to Post on LinkedIn During a Pandemic

Communicating with colleagues, clients and customers is critical right now. 
Here are tips to make the most of your LinkedIn messaging in a time of crisis.

Time to Give Binge Reading a Try?

Forget about Netflix. Use whatever extra time you have to read. Really read. As in binge read. Like the guy who attempted to plow through The Lord of the Rings in 24 hours. Another idea: Consult this list of essential pandemic novels.  

Puzzling Times

Instead of going to Florida for Spring Break, my son put together this 2,000-piece jigsaw puzzle. Now, he never wants to do another jigsaw puzzle again.
Like practically everything else, the 31st annual University of Wisconsin-Madison Writers' Institute is postponed. I was scheduled to present a session titled "Six Strategies for Launching a Successful Freelance Writing Gig," and I'm hoping I can still participate when the event is rescheduled.
Get updates here.

Words from Two Lakes Media Group Clients


"Michael Popke is what every editor wants out of a freelancer. He turns in clean copy, hits every deadline and effortlessly tells a great story in the process."


— Andy Berg, Executive Editor
 Athletic Business magazine (Madison, Wis.)

Two Lakes Media Group provides customized writing and editing services to help position clients as industry leaders — one word at a time. If you like what you read here, please invite your colleagues and friends to sign up for this free newsletter. 
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