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The Word Business

Writing better at work and in life ... 
Because words still matter
March 2018

Don't Look Stupid When Writing Online Reviews

"This was the dumbest book I've ever read" and "Best burger ever" aren't reviews. 
Here's how to write succinct and informative reviews that are worth reading. 

Focus on Your Writing: Email Signatures

Is your sign-off a powerful marketing tool or an irritating vehicle of self-promotion?
Probably a little bit of both.


What's Going On? 

My 18-year-old son, Tyler, recently competed at the Wisconsin Interscholastic Athletic Association's 2018 Swimming and Diving State Championships, representing Sun Prairie High School. He not only swam in the 100-yard breaststroke and the 200-yard medley relay, but he also made the cover of the meet's program! — Michael Popke

Words & Music:
Kelly Clarkson 

Every month, we bring you a writing-related music video.

Kelly Clarkson, the first winner of American Idol and currently a judge on The Voice, recently turned the words of a new children's book, I’ve Loved You Since Forever by Today Show anchor Hoda Kotb, into a beautiful lullaby that stands on its own as a worthy love song for people of all ages. And it's not even Valentine's Day. 
Watch the video.

Key lyric: 
In the universe/
there was you and/
there was me,/
waiting for the day our/
stars would meet. 

Proceeds from the song will go to, which provides grants to families involved in the adoption process. Kotb adopted her baby daughter, Haley Joy, last year. 

Words from Two Lakes Media Group Clients


“Michael is a true professional! He quickly grasps your vision and consistently delivers high-quality material within deadlines. Michael is one of the rare true wordsmiths left. It's a pleasure to work with him."

— Iannick Di Sanza, Marketing Coordinator
     Beynon Sports / FieldTurf (Montreal, Quebec, Canada)
Copyright © 2018 Two Lakes Media Group, All rights reserved.

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