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The Word Business: Vol. 1, No. 2 
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The Word Business

Find the Right Words & Phrases For Your Content Marketing

If you want to improve the odds of your audience reading the content you work so hard to create every week, make sure you're using these compelling word choices
(Via Yahoo! Small Business Advisor)

Shatter Conventional Rules, and Three More Tips to Write Better

The next time you're struggling to write compelling promotional copy or a more exciting blog post, don't worry about conforming to conventional practices. Simply let your creativity take over (within reason!). Here are four valuable tips to improve your business writing. 
(Via Business2Community.com)

Tips & Tricks to Maximize Media
Coverage of Your Business

Digital marketing veteran and brand builder Chris Winfield presents 92 ideas to boost publicity, which in turn can lead to new clients, increased web traffic and improved employee morale.
(Via SocialMedia.bizreprinted with permission from Moz

Three Ways to Stop Wasting Time on Social Media Today

Here are the biggest threats to successfully integrating social media into your daily marketing strategy.
(Via FastCompany.com

We hope you like what you see here. If so, please invite your colleagues and friends to sign up for "The Word Business," too. It's free! 
Here's an easy link: www.twolakesmedia.com/newsletter 

YouTube Stars Read and Write, Too? 

New books by YouTube sensations are hitting stores this week. Can publishers really sell books written by people who make a living in front of the camera — not behind the keyboard?
(Via The Wall Street Journal

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