The Word Business: Vol. 1, No. 9
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The Word Business

 Writing Better at Work & In Life ... Because Words Still Matter

This Year, Write a Holiday Letter That Doesn't Suck 

Let's be honest with each other: The majority of letters that accompany holiday cards every year are, in a word, crap. Maybe that's why this blog post, outlining five key strategies to make your season's greetings stronger, remains one of the most popular on the Two Lakes Media Group website. 
(Via Two Lakes Media Group)   

Is Texting Ruining Our Spines? 

We all know texting poses hazards to pedestrians staring at their phones. Now, new research suggests that staring at smartphones leads to "text neck" — early wear-and-tear on the spine that can result in degeneration and may even require surgery. Simply holding your head at a 15-degree angle can be problematic. Read all about it here. Just don't bend your neck.
(Via The Washington Post

Improve Your Business Writing So You Don't Feel Like This Guy

A day probably doesn't go by when you don't write something at work: An email to a colleague, a proposal for a client or a report to your boss. And while they needn't win awards, your words should be simple, clear and precise — just like this excellent primer on writing more effectively at the office.
(Via Harvard Business Review

How a Blog Can Increase Your Company's Target Audience

Starting a blog for your business isn't a panacea for all that ails your operation. But, as explained in this article, blogging can revitalize a business that lacks branding outreach and positive public awareness. It also can enhance your company's content marketing strategy and demonstrate to customers that you care about their success — not just yours. 
(Via Business 2 Community)

What Clients Say About Michael Popke & Two Lakes Media Group


"Michael has been unfailingly accurate in content and has fulfilled all deadline and word count requirements. I consider him a reliable self-starter, as most if not all of the content he generated for us over the years resulted from his ideas. He has been a pleasure to work with and I can highly recommend his services as a writer." 

— Dave Luhrssen, Arts & Entertainment Editor
Shepherd Express newspaper (Milwaukee, Wis.)

Read More Testimonials

Read For Fun: Revisit Your Favorite Author
Richard Chizmar, founder and publisher of Cemetery Dance magazine featuring stories of horror, dark mystery and suspense, recently began re-reading all of Stephen King's books in order of publication and is sharing what will be a long journey via a dedicated website called That got us thinking: Why not do something similar with one of your favorite authors? You don't need to blog about the experience or chronicle your progress on a website or social media; just do it for the pure satisfaction of reading what you want to read. You'll feel good. 

Two Lakes Media Group provides exceptional writing, editing and content marketing services to help position clients as leaders in their industries. 

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