The Word Business

Writing better at work and in life ... Because words still matter
February 2018

What Writing and Olympic Figure Skating Have In Common

Good writing is a lifelong skill with many similarities to figure skating.
Here are three of them.

Focus on Your Writing: Jargon

Business buzzwords are the opposite of effective communication. 
Keep the buzz to a minimum


What's Going On? 

I recently was invited to speak to a "Careers in Communication" class at the University of Wisconsin-Madison's School of Journalism and Mass Communication, and I had a blast. 
My thanks to all involved. Cool mug, too! — Michael Popke

Words & Music:

Moby - Mere Anarchy (Official Video)
Every month, we bring you a writing-related music video. Here is the latest from Richard Melville Hall, the 52-year-old musician, producer and DJ better known as Moby. And, yes, both his middle name and stage name are references to a book many of us have never read. "Supposedly, Herman Melville was my great-great-great-granduncle," the artist told CNN in 2000, referring to the author of Moby Dick.

Moby's new album, Everything Was Beautiful and Nothing Hurt, will be released March 2. The melancholy track, "Mere Anarchy," is taken from that album, and the music haunts while the images in this video stun.  

Words from Two Lakes Media Group Clients...


“Today's homebuyers and sellers start their search online, which means that I better have a presence with personality. I can help with the actual home purchase, but grabbing the interests of people who have thousands of websites and Realtors to choose from? That's when Mike Popke steps in. He takes my disjoined, 15-minute rant about the topic of the month and turns it into a clear, concise article that showcases my personality. Without Mike, I would be lost.”

— Anne Baranski, 2014 Realtor of the Year
Copyright © 2018 Two Lakes Media Group, All rights reserved.

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