The Word Business: Vol. 1, No. 6
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The Word Business

What Is the One Word That Successful People Never Use? 

Arguably nothing is more important in business today than authenticity. So why do so many people compromise everything that makes them authentic by using this pesky word in conversations and emails at work? Eliminate it from your vocabulary now. 
(Via LinkedIn Pulse)  

Take a Closer Look at Your Competitors' Business Blogs 

Last week, we shared a link to an article about researching your competitors' Facebook pages. This week, we're linking to the same valuable site, which now suggests that knowing what blogging content works for your competition will help you create stronger content for your own business blog.  
Via Social Media Examiner)

In Search of a Job? Avoid These Resume Grammar Errors

The most common resume errors involve grammar. In fact, the average job seeker makes more than 1.5 punctuation mistakes in his or her resume. Among the most typical flubs we see? Inconsistent use of past and present tenses. Here are other common errors to avoid. 
(Via About Careers

Positive Affirmations: Another Example of Why Words Matter

If you subscribe to this newsletter, you likely are interested in ways to improve your life through the written word. But spoken words work wonders, too. Here, life coach Stacia Pierce answers the question, "What will positive affirmations do for you and your business?"
(Via HuffPost Healthy Living

What Clients Say About Michael Popke & Two Lakes Media Group

"Michael provided content for a website revision I am doing. He listened carefully to my vision and produced content that is engaging, fun to read and effective at communicating to my fans and to others who go to my website. Working with Michael is easy and fun. I highly recommend him." 

— Tisha Brown, Vocalist (Madison, Wis.) 


Read More Testimonials

Springsteen Writes His First Book (Sort Of)

OK, this has nothing to do with writing better — but we still think it's cool. Bruce Springsteen has teamed up with illustrator Frank Caruso to turn his eight-minute epic "Outlaw Pete," from the 2009 album Working On A Dream, into a picture book for adults. Already an Amazon bestseller prior to its Nov. 4 publish date, the story is about "a man trying to outlive and outrun his sins," Springsteen writes. Watch him perform the song live and then check out the book.

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