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Update from Rennie Davidson


The chicory lamb contract is now out and we are looking forward to getting them finalised and signed in the next few weeks. With the season about to start, the focus is on connecting the performance gauges and identifying any supply chain wastage. The brand positioning work is progressing well and we are moving into the name-generation stage to replace the Te Mana Lamb brand. There is also work underway to scale livestock numbers for future years. With two months into the year, we are performing slightly ahead of budget, which is pleasing given the current environment. Have a safe and happy Christmas.

November Omega Lamb field days:
Mark O'Connor


Thank you to Steven, Helen and Scott Rome, from Waifield Farm between Balfour and Riversdale and David, Pamela and Hamish Gardner from Melford Hills Farm near Waimate for hosting the Omega Lamb Regional Field Days in early November. These were both very well attended and there was good feedback from farmers. Warren chaired the sessions, and each began with an introduction by the farmers about their farms and this was followed by a farm tour. There were presentations from Mark O’Connor, Rennie Davidson, geneticist Annie O’Connell and Alan McDermott. They outlined plans for the season and the key development priorities.
Instagram – We need your help 

There are a lot of exciting things currently happening on farm and it’s important to share those stories. We are on the look-out for Instagram content, which tells the farmer story behind The Omega Lamb Project and Te Mana Lamb. Just remember, the images don’t have to be of a professional quality. We would appreciate it if you can send through images along with your phone number, name and farm name/location to jane_mulholland96@hotmail.com

Te Mana Lamb Bacon: Mike Teen

Te Mana Lamb Bacon recently featured on TVNZ’s Seven Sharp programme. This was a great opportunity to showcase this exciting and innovative product to a prime-time audience.
 
Gemma Milne, Alliance Group’s Product Development and Innovation Projects Leader, Charcutier Outrega Anderson and award-winning chef Darren Wright starred in the clip, which was filmed at Alliance Group’s Innovation Centre at the co-operative’s Lorneville plant near Invercargill and at Darren’s Chillingworth Road restaurant in Christchurch. You can watch the clip here: https://www.tvnz.co.nz/shows/seven-sharp/clips/taste-testing-lamb-bacon-aotearoa-s-latest-culinary-creation
 

Te Mana Lamb selling well in premier US celebrity supermarket: Geoff Thin


Te Mana Lamb racks and hind shanks now feature across the exclusive Erewhon supermarkets in North America. The six-store luxury chain is a favourite of Hollywood superstars. A visit to the stores is considered more of a social event than a typical supermarket, with bar, pizza oven, open kitchen and garden terrace. Erewhon has a small but exclusive meat range, focused on organic, free range and natural. Since the roll-out of Te Mana Lamb in September, sales are positive and it is outperforming the previous New Zealand offering. Single racks are currently selling well, with hind shanks proving particularly popular at weekends and in Santa Monica. Key staff at all stores were provided with sample product and personally introduced to the Te Mana Lamb story. Our North American team say feedback has been ‘stellar’ from the ‘Meat Masters’, store directors, merchandisers and upper management. Customers are coming back for more Te Mana Lamb regularly, which certainly bodes well as Erewhon is currently on a growth trajectory with plans for more stores and larger stores, which will allow for more substantial protein offerings. While many US grocers have been struggling to revive stores, Erewhon has been growing more than 35 per cent year on year since 2016. The New York-based growth equity firm Stripes Group now owns a substantial minority stake in Erewhon. This is expected to lead to more stores opening south of Los Angeles, taking the chain into Southern California. Ultimately, New York could eventually follow.
Sales Update: Mike Teen

Overall, it has been a relatively positive start to the season with global sales above budget levels for both October and November. In Asia, markets are extremely strong as they move out of COVID-19. Margins across the region are strong as Te Mana holds its price above reduced commodity pricing. Taiwan and China are particularly buoyant. The Singapore market is coming back with solid orders and Thailand is starting to move. There is very good spring demand coming through in Australia and New Zealand as kiwis travel domestically and support local restaurants. Orders to Australia are beginning to move although this market is still tentative at this stage. The market in UK and Europe remains disrupted due to COVID-19 with the food service sector essentially shut down. There have been some minor orders to build critical line items ahead of Christmas and New Year. In North America, the market remains extremely depressed due to COVID-19. We have diverted some of the North American programme to Canada, which has been building well, although another lockdown has just been initiated and this will limit sales somewhat.

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rennie@omegalamb.co.nz

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Omega Lamb Project · PO Box 845 · Invercargill, 9840 · New Zealand

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