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Celebrity Culture and Social Inquiry 
47th Edition
 
Media Experts

Prof. P. David Marshall
Dr Anita Krajnc
Dr Louis Massey 
Dr Samita Nandy
Dr Jackie Raphael 
Dr Celia Lam

Dr. Basuli Deb
Dr Hilary Wheaton
Dr Mira Moshe
Dr Nandana Bose
Dr Will Visconti
Josh Nathan
Shannon Skinner 

Advisory Board

Dr Anita Krajnc
Dr Louis Massey
Dr Samita Nandy
Dr Jackie Raphael 
Dr Celia Lam
Dr Nicole Bojko
Dr Basuli Deb
Dr Hilary Wheaton
Dr Mira Moshe
Dr Radha Maharaj
Dr Robinder Sehdev
Dr Yaya Mori
Tushar Unadkat
Ravi Kumar

Editorial Board

Dr Robert Caine
Dr Hilary Wheaton
Dr Jarret Ruminski
Dr Nalini Mohabir

Dr Will Visconti 
Nidhi Shrivastava
Kiera Obbard
Christine Bode

Communication Manager

Dr Louis Massey

Founding Director

Dr Samita Nandy

Featured Publications


Celebrity Studies

Building Bridges in Celebrity Studies


Celebrity & The Media

A Companion to Celebrity

Becoming Brands: Celebrity, Activism and Politics

Fame in Hollywood North

CrossBridge

Bridging Gaps: Higher Education, Media and Society
 
 
 

 

 
 

We are thrilled to announce the release of Becoming Brands: Celebrity, Activism and Politics edited by Jackie Raphael and Celia Lam. Special thanks to Professor P. David Marshall for the foreword. It is a remarkable book which I am confident you will enjoy reading cover-to-cover. The book is now available for ordering: http://www.waterhillpublishing.com/books.html.


 

Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.


Contents
 
Foreword: The Bridge of the Human Brand
P. David Marshall
 
Introduction: Becoming Brands
Jackie Raphael and Celia Lam
 
PART I: Approaches to Activism
 
Offstage humanitarianism: Reality, drama and ‘successful
misunderstanding’
Carla Rocavert
 
The Emergence of the ‘Super-Celebrity Activist’: George Clooney
and Angelina Jolie
Sally Totman
 
The Silent DisCo: Celebrity, Disability and ‘Rights Not Charity’
Ellen Finlay and Louise St Guillaume
 
Commercializing Conservationism: Celebrity, Sea Shepherd,
and the Pop Politics of Protest
Evan Beaumont Center
 
PART II: Politics and Presentation
 
Conflicted Celebrity in Media: Graffiti Artists and pixadores in the
Brazilian Press
Alexander Araya López
 
Clint Eastwood’s Identity Politics
Ronald Strickland
 
Rebel with a Cause: Celebrity, Authenticity and Political Capital
Tomasz Olczyk and Jacek Wasilewski
 
PART III: Facing Feminism
 
Having a Driving License in the Movie Theatre: Driver Nebahat
Nilay Ulusoy
 
Celebrities and Conflicting Notions of Modern
Feminist Embodiment
Kelly M. O’Donnell
 
PART IV: Leaving a Legacy
 
Phoenix Rising: Freddie Mercury’s Legacy and
the Fight Against AIDS
Marie Josephine Bennett
 
Paul Newman: Posthumous Philanthropy and Persona
Jackie Raphael

Special thanks to our reviewers Nathan Farrell, Chuck Carney, Basuli Deb, Josh Nathan, Stephanie Patrick, Andrea Marshall, Nidhi Shrivastava, Kiera Obbard, Rachel Haworth and Andrew Zolides.




 

 

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