Sustainable fashion trial
Marks & Spencer (M&S) has launched its first clothing rental trial, on the same day that ASOS published a new interactive guide to help brands and designers reduce waste across the fashion value chain. M&S’s clothing rental trial is being operated as part of a partnership with online, UK-based clothing rental platform Hirestreet. For the trial, there is a focus on dresses, skirts and jumpsuits suitable for the party season, as well as M&S’s more premium leather and wool coats and jackets. Hirestreet’s model involves having shoppers book their rental online, with the clothing then delivered to their address and returned via post.
In related news, online fashion retailer ASOS has published a 112-page interactive guidebook to help brands and designers adopt circular design principles. The resource is open-source and was developed with input from the London College of Fashion and the Ellen MacArthur Foundation. It includes information on incorporating innovative and recycled materials; minimising waste during design and manufacturing; designing upcycled items; improving durability and versatility and designing for recycling and disassembly at the end-of-life stage.