Monday, 22 November 2021
Good morning. Welcome to the first issue of our newly branded By Shax newsletter and thank you for reading. If you missed the announcement in last week's newsletter, you can read it here.

The holidays are officially around the corner and you can just about smell the mulled wine in the streets already. If you've started thinking about Christmas gifting (or if this is a stressful reminder - sorry), here's a list of eco-friendly gift ideas that cover all kinds of people and budgets.

Also, a huge thank you to anyone reading who came out to support By Shax's first in-person winter market at Craft Central this past weekend. We loved meeting all of you and sharing a mug of mulled wine together!


Sustainable fashion trial 

Marks & Spencer (M&S) has launched its first clothing rental trial, on the same day that ASOS published a new interactive guide to help brands and designers reduce waste across the fashion value chain. M&S’s clothing rental trial is being operated as part of a partnership with online, UK-based clothing rental platform Hirestreet. For the trial, there is a focus on dresses, skirts and jumpsuits suitable for the party season, as well as M&S’s more premium leather and wool coats and jackets. Hirestreet’s model involves having shoppers book their rental online, with the clothing then delivered to their address and returned via post. 

In related news, online fashion retailer ASOS has published a 112-page interactive guidebook to help brands and designers adopt circular design principles. The resource is open-source and was developed with input from the London College of Fashion and the Ellen MacArthur Foundation. It includes information on incorporating innovative and recycled materials; minimising waste during design and manufacturing; designing upcycled items; improving durability and versatility and designing for recycling and disassembly at the end-of-life stage.


Growing coral on land

Restoring lost coral reefs and growing more climate-resilient ones is the mission of Coral Vita, a Bahama-based company. Launched in 2019, Coral Vita is the world’s first land-based commercial coral farm and the founders have developed a hi-tech farming solution to grow more resistant, diverse coral and restore reefs around the Bahamas and beyond. They grow 24 different types of indigenous coral, 50 times faster than in the wild, and breed the coral so that it is more resistant to the effects of climate change. In the last 70 years, half of the world’s reefs have been lost and 90% are likely to disappear by 2050. Coral Vita’s innovative approach to coral farming was awarded one of the first-ever Earthshot Prizes for environmental innovation, which were launched by the Royal Foundation and Prince William earlier this year.

As you read this, you might be thinking, “My friend so-and-so would enjoy this!” Click here or on the buttons below to share and make your friend's day a little better. 
Share Share
Tweet Tweet
Share Share


  • Wall Street sees first Fed climate change review in 2023
  • New homes in England to have electric car chargers by law
  • Del Monte debuts world’s first canned vegetables certified as ‘upcycled’
  • Apple to support customers to repair their own phones & computers
  • El Salvador Bitcoin city planned at base of Conchagua volcano
  • Ocean scientists call for global tracking of oxygen loss that causes dead zones


  • You only like the pen clicking noise when you are the one making it.
  • You could have double sided pizza
    in space.
  • A soup can't go bad if you just never stop boiling it.
  • If you're an idiot and know you're an idiot, you're already way less of an idiot than an idiot that doesn't realize they're an idiot.
  • We have collectively accepted the standard of tying shoelaces, while there are so many other different ways to tie.



Other than being colours, what do the words orange, silver, and purple have in common?


♫ Now playing ♫
Every Second - Mina Okabe

How did you like today's email? 

  • Have feedback or just want to chat? Please reply to this email or reach out here. 
  • Follow us on Instagram for behind-the-scenes footage and product shots.
  • Missed our previous newsletters? You can find them here.
  • To make sure this newsletter is hitting your inbox every week, please make sure you whitelist us. 
  • We'll be sad to see you go, but you can unsubscribe from this list here.
Copyright © 2021 By Shax, All rights reserved.
Studio 216 Craft Central, 397-411 Westferry Road · London, E14 3AE · United Kingdom

This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
kwip · Tanner Street · London, London SE1 3DP · United Kingdom

Email Marketing Powered by Mailchimp