Monday, 5 July 2021
Good morning kwippers. It's July, which means Plastic Free July has officially kicked off and we hear some of our readers are participating this year! Plastic Free July is a global movement that helps people reduce their household waste and make long-term changes to consumption habits. For those looking for shopping alternatives this month, check out The Plastic Free Shop, an online store which sources ethical and sustainable alternatives to reduce the amount of plastics in our daily lives. If you'd rather shop in-person, here's a list of plastic-free shops in London that you can explore.  

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For all new subscribers to our community, thanks for joining us! Our main goal here is to push sustainability and innovation news stories to the top of the agenda, especially now as our world tries to recover from the pandemic. If you have any feedback or suggestions on what topics you'd like to read about in kwip, please 
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Carbon KPI

As we become more aware of our impact on our planet, we're learning that just about everything has a CO2 impact including streaming services and websites. Ryte is a new service that has identified how to gauge the CO2 impact of websites and raised €8.5 million in venture capital to scale. It just launched the 'Ryte Website Carbon KPI', which claims to be able to help make 5% of websites carbon neutral by 2023. Ryte worked with data scientists and environmental experts to accurately measure the carbon impact of clients' websites. According to carbon transition think tank, the Shift Project, the carbon footprint of our gadgets, the internet, and the systems supporting them account for about 3.7% of global greenhouse emissions. Ryte is also collaborating with a reforestation project in Nicaragua to allow its customers to offset their remaining emissions through the purchase of climate certificates.


Creator banking

The creator economy is booming and it's changing the way people make money, whether you're a freelance designer or an influencer. For example, a Stanford graduate who earns six figures playing chess on Twitch was rejected for a business credit card and a YouTube creator with almost 3 million subscribers was unable to rent an apartment as the landlord didn't see his work as legitimate. With this disconnect in mind, an ex-Instagram product manager launched Karat Financial, a better banking system for digital creators. Karat just raised $26 million from investors, including Youtube and Twitch co-founders. The bank currently offers a credit card for creators which doesn't charge interest or fees, and only turns a marginal profit off of bank interchange fees. Karat has grown 50% month on month and made eight figures in transactions since its launch last year.

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  • Sir Richard Branson sets 11 July to make spaceflight
  • Cyprus hit by worst forest fire in decades; nations send help
  • French government ordered to align with climate targets within 9 months 
  • TikTok expands maximum video length to 3 minutes from 60 seconds
  • Hundreds of sea animals wash ashore in Sri Lanka after ship disaster
  • EU fast fashion brands caught lying about the sustainability of their fabrics


  • Vanilla is the garlic of baking. Nobody uses the amount specified in the recipe.
  • Reincarnation is ultimately pointless if you don’t remember anything from your past life.
  • If someone were born bulletproof, there's a very good chance they'd never find out.
  • Science gave us the internet and the smartphone. The internet and the smartphones gave us people who deny science.
  • Soy milk and Soy sauce are two VERY different liquids from the same bean.


The rungs of a 10 foot ladder attached to a ship are 1 foot apart. If the water is rising at the rate of one foot an hour, how long will it take until the water covers over the ladder?


♫ Now playing ♫
Psychopath - Laura Greaves, Khwezi, Lhotse

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