Monday, 15 November 2021
Good morning kwippers. It's a really special day for us today: it's our 200th issue of kwip! We started the newsletter two years ago because we were frustrated with the lack of focus on sustainability and climate-innovation related news, but never dreamed that people would keep reading and supporting kwip 200 emails later. For that, we are incredibly grateful!

Today, kwip is a one-woman show run by me, Shalaka Laxman, as a passion project that complements my day job in sustainable finance and my low-waste homeware and art brand, By Shax. With a focus on sustainable and bespoke homeware, most By Shax pieces are made with jesmonite, an eco-resin. Jesmonite is often used in construction as an alternative to concrete; however, it is VOC-free and lighter. 

I also have an announcement for this community: I've decided to merge kwip with my By Shax brand to keep things more straightforward from a logistical perspective. For all of you, nothing much will change - there will be no change to the content or the format of this newsletter; however, the branding from next week will reflect the By Shax name, and you will receive this email from instead of kwip.

While I love the kwip brand, it's easier for me to consolidate my sustainability-themed passion projects into one brand and kwip's 200th issue seemed like an apt time to bid farewell to the brand. Additionally, I may from time to time offer exclusive discounts or product launch details to this newsletter community first as a thank you for supporting my work.

As mentioned, the content you love will not change from next week onwards, but please feel free to
reply to this email with any feedback or questions you may have


Safer fashion

Spinnova, a Finnish textile start-up, has figured out a way to turn wood pulp into fibres, without adding any chemicals. Inside their factories, workers don’t need to worry about wearing PPE or ear defenders like they would in a normal fabric mill, where the noise can literally be deafening. According to Spinnova, this represents the cleaner future of fashion textiles as it races to scale up production of recyclable fibres made from sustainable raw materials. By 2033, Spinnova reckons its fibres could replace 4% of the world’s €44bn cotton supply. The fibres use 99% less water, are both biodegradable and recyclable and could even improve textile worker safety as they are free of microplastics and harmful chemicals. For Spinnova to achieve its lofty impact goals, it needs to convince as many brands as possible to switch over to its fibres. Since 2019, Spinnova has launched a handful of commercial products with Norwegian outdoor clothing brand Bergans and has also struck partnerships with Adidas, H&M, the North Face and Finnish design house Marimekko.


Bringing back Olympia

Ancient Olympia is to be digitally preserved, in a new deal between the Greek government and Microsoft. The collaboration uses artificial intelligence to map the site, and augmented reality to help restore the original home of the Olympic Games. This project will allow viewers to explore the area as it stood more than 2,000 years ago and highlights Microsoft's ambitions to rival Facebook with its own plans for the metaverse. Its tie-up with the Greek government means people can tour the site remotely or in-person with an augmented-reality mobile app. At the Olympic Museum in Athens, they can use HoloLens headsets to overlay a digital version of the site. Microsoft's augmented reality smart glasses HoloLens use multiple sensors, advanced optics, and holograms, to display information, blend with the real world or simulate a virtual world. Among the 27 monuments to be preserved are the original Olympic Stadium, the temples of Zeus and Hera, and the workshop of the renowned sculptor Phidias.

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  • Recipe box brand Gousto trials edible, plastic-free packaging
  • New Delhi to shut schools, construction sites as pollution worsens
  • International Space Station to manoeuvre higher to swerve satellite junk
  • YouTube removing dislike 'discourages trolls' but 'unhelpful for users'
  • Tuvalu investigating how to stay a country if it is submerged by rising sea levels


  • The longer a baby stays in the womb, the younger it becomes.
  • Stories usually put horns on evil or scary creatures, but in nature only herbivores have horns.
  • At age 71, it’s a bit unnerving to buy a lightbulb that will probably last longer than you.
  • You can use social media DMs of dead people as a notepad / free storage.
  • Having a fake ID as an adult probably alludes to much worse behavior than having one as a teenager.



I'm not clothes but I cover your body;
The more I'm used, the thinner I grow.
What am I?


♫ Now playing ♫
3D Feelings - Alfie Templeman

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