We are PRISM Co., a brand that builds revolutionary tote bags and backpacks for modern women who do it all. Updated mid-week twice a month (to beat the work slump) with our progress, exclusive sales, and our takes on social impact, work/life balance, style essentials + more! Share our newsletter to make someone else's inbox happy. 

Quote of the Week:
"I used to think that I was indecisive, but now I'm not so sure any more."

"Our solution is a tote bag. But it's also a backpack. It changes with you, and it aims to change the world."  
-- PRISM Co., Startup UCLA Demo Day 2019

What we're working on:

Happy Wednesday and happy Fall! 🍂🥮 We hope everyone is enjoying the cooler weather, warm lattes, and the “wear a sweater in the morning and regret it in the afternoon” vibe. This is our bimonthly newsletter and we have some exciting updates regarding Startup UCLA’s Demo Day/completion of the accelerator program and the progress of our product line and growth. After getting some valuable feedback from you all, we have completely redesigned the outside of the bag and given the inside features a facelift. We’re gearing up to create our final sample to test, with a new factory in LA and are scheduled to launch our pre-sale commits, Kickstarter within the new year, and begin production.

Some other quick updates (lots this week!):

  • 📣 We pitched in front of a crowd of over 500. We participated in Startup UCLA's Demo Day, which is the capstone of our program and pitched to over 500 people in the Los Angeles startup community. Click here to watch us in action!
  • 👥 We revamped our social media! Give @theprismbrand a follow on Instagram!
  • 💔 We broke up with our manufacturer (because we were bored AND because our lead times were too long.) We are now based in an ethically sourced factory with faster lead times.
  • ♻️ We switched up our materials so that they are all sustainable and environmentally friendly. We now use vegan leather so that you can look good without the guilt.
  • 📅 This month in numbers (Mid September - present day):
    • Number of people we've pitched to: 550+
    • Pumpkin spice lattes had: 0 (we don't like PSLs, but 🧡the idea of it)
    • Number of vegan leather swatches we've felt and touched to get the perfect kind: 173

What does our newest bag redesign look like? Definitely more stylish. We're almost ready to start testing our new redesigns as soon as our new factory produces them. Stay tuned because we'll be asking for volunteer testers soon! And follow our How we built it series on

Next up on our hit list: Producing ten new bags.

Your Work Break: Rad 5 Minute Reads
From our blog and beyond, here are some thought-provoking, easy reads you can breeze through on your commute or your work break.
Knowing your worth: How to Negotiate a Salary
Bored of the usual grind? Here are 47 cheap hobbies to start this weekend.
From Fast Company: 4 Simple Remedies for Burnout Backed by Science
From The New Yorker: Can a Machine Learn to Write for the New Yorker?
Fortune Favors the Kind:
Our version of a horoscope but a tad wiser.

Let's stay in touch!
You are receiving this email because our paths have crossed, either at a Startup UCLA event, networking event, or because a friend referred us. If you'd like to give us feedback on anything newsletter related or bag related, we'd love to hear it! Email us at


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PRISM Backpacks · 10965 Strathmore Dr Apt 415 · Los Angeles, CA 90024-2416 · USA

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