We are PRISM Co., a brand that builds revolutionary tote bags and backpacks for modern women who do it all. Updated every other Wednesdays (to beat the work slump) with our progress, exclusive sales, and our takes on social impact, work/life balance, style essentials + more! Share our newsletter to make someone else's inbox happy. 

Quote of the Week:
"If you don’t stick to your values when they are being tested, they’re not values: they’re hobbies."

It's picture day! A behind the scenes look at the filming of our product demo (feat. Helen the hand model).
What we're working on:

Happy "Not Monday!" This week, we’re taking a detour from our usual workday (not that we really have a stereotypical work day) to travel to San Francisco in order to pitch to VCs and take a trip around the Silicon Valley start-up ecosystem. This is a capstone trip as a part the 8th cohort of Startup UCLA's Summer Accelerator. We've been practicing our pitch, and while we are not looking to take on VC funding at this time, it will be great practice for us when we are ready to take on an investor. Finding the right investor is like, dating and jumping into a relationship, and we know right now that we're taking time to *work on ourselves.*

Some other quick updates:

  • 🦄 We contracted a technical designer who's worked at TOMS! Now that we've tackled the user experience and function of the bag, we are working on elevating the brand and its style.
  • 📹 We just finished filming our demo of the bag. We are debuting the video demo during our pitch at Lightspeed Ventures and it will be live soon with our new website! 
  • 💌 Would you like to test our new bag (for free) or become a PRISM ambassador? Send us a line, we'd love to hear from you!
  • 📅 This month in numbers (Early August - present day):
    • Cans of Yerba Mates consumed: 13 (44.44% increase)
    • Breakdowns had: 3 (50% increase)
    • Miles traveled this week: 854.3 miles

Stay tuned for more photos next week, our How we built it series on, and our Kickstarter, which we are launching early-to-mid November. 

Next up on our hit list: Upgrading our technical drawings to elevate our bag design and naming our bag! Also talking to manufacturers.

Your Work Break: Rad 5 Minute Reads
From our blog and beyond, here are some thought-provoking, easy reads you can breeze through on your commute or your work break.
10 Podcasts Female Entrepreneurs Need to Listen To
From INC: Adding 20 Minutes to Commute Makes You as Miserable as Getting a 19 Percent Pay Cut
#LocalTravelTuesdays: How to have a Grand European Tour Without Leaving LA
From The New Yorker: Why Facts Don't Change Our Minds
Fortune Favors the Kind:
Our version of a horoscope but a tad wiser.

Let's stay in touch!
You are receiving this email because our paths have crossed, either at a Startup UCLA event, networking event, or because a friend referred us. If you'd like to give us feedback on anything newsletter related or bag related, we'd love to hear it! Email us at


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PRISM Backpacks · 10965 Strathmore Dr Apt 415 · Los Angeles, CA 90024-2416 · USA

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