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"Our Parts & Accessories eCommerce program with SimplePart continues to see rapid growth with exciting enhancements to come.
If you are one of the 221 dealers already selling on this platform, thank you for your early engagement. This growth, spurred on by our new platform and current market conditions, has us just scratching the surface of projected 2020 online parts revenue of $16B.
We strongly believe that the eCommerce channel will not only increase parts and accessory sales, but provide potential for enhanced service lane traffic and overall retention. These new monthly newsletters will provide you with information to help elevate your business. Jump in, the engine is revving up and we are preparing for great acceleration. We want you to join in our success. Are you game?"

- Michael D. Soutter
VP Aftersales-US Nissan North America
In recent years, and even more so in recent months, auto parts and accessory eCommerce has seen great growth. That rings true especially for Nissan. With the launch of our new eCommerce program with SimplePart in November 2019, we put our dealers in a great position to attack this growing sales channel.
 
In July 2020 vs. July 2019, the NNA program sales of over $930K represented a 246% YOY growth. An impressive number no doubt, but we want more and you should too. As such, we want to share with you highlights, tips and tricks to ensure eCommerce remains at the forefront of your mind and an area of growth for all of us.
 
We believe strongly in eCommerce and want to ensure all dealers know about the success we continue to see. Therefore we are sharing our first edition of our eCommerce newsletter with all of you. Not enrolled and want to get enrolled? Contact SimplePart today.

New this month:

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SimplePart has teamed up with eBay to make selling parts online even easier.


To help you sell more parts and accessories online, we’re proud to announce that your SimplePart website can now fully integrate with eBay. Whether your objective is to sell more fast-moving parts or to clear out old inventory, eBay’s integration streamlines your business’s eCommerce operations to help maximize sales.

This exciting new feature offers dealers the opportunity to sell their most profitable parts in volume, adds order protection through the eBay Seller Protection Program, as well as buyer targeting to help clear out old inventory. Through special pricing negotiated by SimplePart, Nissan Parts & Accessories Online dealers can now enjoy benefits like waived insertion fees, premium service team support, free anchor store subscriptions and more.

If you haven’t already taken advantage of this new offering or have more questions about how you can get started, feel free to reach out to SimplePart’s Support Team at 1-888-843-0425 or support@simplepart.com, 24 hours a day, 7 days a week!

Tips & tricks to help you sell more:

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Looking to improve your monthly sales revenue? Increase your presence on social media.


Now that more and more people are turning to social media when deciding what products to buy, and where to buy them, a presence on social media is essential to keeping parts stores profitable. Social media marketing can provide an affordable way to advertise your store and services and also give you the opportunity to highlight your own promotions and engage directly with your target customers.

So where should you start? As a member of the Nissan Parts & Accessories program, your dealership is automatically eligible to receive promotional material you can use on your dealership’s social media, free of charge. You can use these premade templates to create your own custom posts for Facebook, Twitter and Instagram to get more clicks to your online store.

Remember: Social media marketing keeps your parts department at the forefront of your local customers’ minds. This encourages them to seek you out first instead of searching for aftermarket options for their next part or accessory purchase. So if you’re looking to rev up your sales, consider examining your presence on social media as the first stop.

If you have more questions about how you can get started, feel free to reach out to SimplePart’s Sales Team at 1-888-843-0425 or sales@simplepart.com.
Data as of 8/5/2020
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