The 2021 holiday season is just around the corner! And as one of the biggest online shopping periods of the year, the next few months are a great time to take advantage of increased demand and traffic to end your store’s year on a high note. As we get closer to this peak selling season, there are some things your team should start thinking of to make the most of the holiday shopping season.
- Take advantage of Nissan-sponsored promotions to capture more sales. As we enter the holiday selling season, Nissan Parts & Accessories will be helping your store sell more with Nissan-sponsored promotions. Thanksgiving, Cyber Weekend, and Christmas are all periods of increased demand, so the Nissan Parts & Accessories Online program will be running parts and accessories promotions to help you sell more. If you’re a program dealer, you’ll automatically be enrolled in these promotions. However, if you don’t currently have a program website, contact SimplePart as soon as possible to learn how you can get a Base package website on the program for free!
- Prepare your store to handle increased holiday demand. Especially during program promotions, your store will likely experience higher traffic and order volume. Make sure your team is ready to handle this increased demand by making sure to stagger staff vacation days, staying on top of customer order fulfillment, and promptly communicating any delays in orders to your customers. Not only will this prevent your order pipeline from becoming backed up, it will also keep your customers happy and returning the next time they need parts or accessories for their vehicles.
- Include coupons in your order shipments to encourage shoppers to come back later in the holiday season. The holiday shopping season is a marathon, not a sprint. To encourage customers to come back and shop your store later in the holiday season, consider placing coupons in your order shipments to encourage return customers later in the holiday season. Setting up a coupon on your website is quick and easy on the SimplePart platform and can be done by contacting a member of SimplePart’s Support Team at support@simplepart.com or 1-888-843-0425.
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Using the Fulfillment Time
Control Panel Report
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As we head into the 2021 holiday season, your store will likely experience increased order volume during high-traffic shopping weekends like Cyber Weekend and Christmas. Our data shows that order fulfillment time is directly related to how often customers return to shop at your store again. With online marketplaces like Amazon offering quicker order turnaround times than ever before, it’s important to make sure your store remains competitive by keeping order fulfillment times as low as possible. And now, that’s easier than ever with the Shipping and Receiving: Fulfillment Time report in the SimplePart Control Panel.
When you open the report, you’ll see your store’s breakdown of order fulfillment times listed by month. You can use this data to better understand how order volume realistically affects your store’s average fulfillment time. In general, we always recommend taking steps to fulfill orders as quickly as possible. And in times of higher demand, that may mean taking on additional staff to keep your low fulfillment times consistent.
Want to learn more about how your dealership can get best prepared for the upcoming holiday season? Consider signing up for a pre-holiday coaching session with a member of our Dealer Strategy team which, depending on your package level, could be free for your store! Learn more by contacting a member of our coaching team at coaching@simplepart.com
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Growing Your Sales With Social Media
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Now that more and more people are turning to social media when deciding what products to buy, and where to buy them, a presence on social media is essential to keeping parts stores profitable. Not only is social media marketing a relatively cheap way to advertise your store and services, but it also gives you the opportunity to run your own promotions and engage directly with your target customers.
So where should you start? As a member of the Nissan Parts & Accessories program, your dealership is automatically eligible to receive promotional material you can use on your dealership’s social media, free of charge. You can use these premade templates to create your own custom posts for Facebook, Twitter and Instagram and get more clicks to your online store. Plus, we’ll send out custom social media assets for every Nissan Parts & Accessories Online promotion in the dealer announcement email before each promotion!
Remember: social media marketing keeps your parts department at the forefront of your local customers’ minds. This encourages them to seek you out first instead of searching for aftermarket options for their next part or accessory purchase. So if you’re looking to rev up your sales, consider examining your presence on social media as the first stop.
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How to Start Accepting Payments with Stripe
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SimplePart is proud to announce that we’ve partnered with a new payment processing partner, Stripe! With this new partnership, you now have another robust payment processing option available to use to collect payments on your SimplePart website. With Stripe as one of your accepted payment processors, you get benefits like:
- Accept 135+ currencies and dozens of popular payment methods
- Verify a customer's identity with 3D Secure authentication.
- Batch transactions together.
- Pay no setup or monthly fees, just low transaction fees.
- Receive dedicated 24/7 product support.
- Easily integrate with optional in-store Stripe terminals.
Plus, as a Nissan Parts & Accessories Online program member, using Stripe is as affordable as it is easy! When you sign up, you’ll pay no setup fees, no monthly fees, and low transaction fees of just 2.9%, plus $0.30 per transaction!
We’ve teamed up with Stripe to make the setup process quick and painless. To start the setup process, contact a member of our Support team at support@simplepart.com or 888-843-0425 and they will send you a link to begin your setup procedure. After that, you’ll need to complete a quick setup process and you’re finished!
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Ready to take advantage of these features and other tips to help you boost your sales? Partner with SimplePart by reaching out to our Sales Team at sales@simplepart.com.
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