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The Promotions Edition
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The Nissan Parts & Accessories program dealers had a strong month supported by a host of fall promotions, and we’re anticipating more growth as we look towards the end of the year. Let’s take a look back at some of September's highlights: 
  • 880,000+ unique visitors
  • $1,000,000+ in total sales*
  • $964,000+ in product sales 
As we turn focus to the holiday season, this month’s Nissan Parts & Accessories Online newsletter will focus on everything you need to know about national promotions, including:
  • Upcoming National Promotion
  • Promotional Support
  • Creating Coupons
  • Custom Promotions
Effective promotions are integrated across multiple channels, including websites, email and search engine result pages, to generate maximum exposure. Based upon our marketing experience, promotions often generate 3x to 4x dealers’ typical order volume. The topics in this month’s newsletter are geared toward helping you take advantage of the opportunities that national promotions can bring. 

*Includes tax & shipping
Upcoming Promotions
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Nissan Parts & Accessories Online will be supporting upcoming holiday promotions with increased digital advertising, custom site-wide banner and promotional tiles, as well as custom social media assets for all program dealers to use during these events. These promotions come at no cost to your business and all coupons will be reimbursed to your NVA in the month following the promotion. 

Thanksgiving Sales Event - 11/17/2022 through 11/30/2022 
This promotion will offer 15% off select parts and accessories from your online store. In addition to the general promotion, there will be a VIP free shipping promotion as well with the code VIPTHANKS

Holiday Haul Sales Event - 12/1/2022 through 12/16/2022
This holiday promotion will offer 15% off parts and accessories. There will also be a manual free shipping coupon that will run on 12/14/2022. The code for that coupon will be HOLIDAY22

If you have questions about these upcoming events, contact the Client Services Team by email at support@simplepart.com or call 1-888-843-0425.
Promotions Support
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For national promotions, there’s no need to opt in–you are automatically enrolled! But what type of support do you receive when you run a national promotion? Here’s a breakdown of the initiatives that will help to increase traffic and drive sales:
  • Google Shopping prices that already show the discount
  • A national Search Engine Marketing (SEM)/Pay Per Click (PPC) campaign geared toward customers searching for Nissan parts and accessories online
  • Social media assets to help you leverage your social media platforms during the promotion
  • Site-wide banner ads
  • Landing page explaining promotion details
For more guidance, contact SimplePart Client Services at support@simplepart.com or 1-888-843-0425.
Creating Coupons
in the Control Panel

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How to Create a Coupon:
How to: Create a Coupon
In this video, you can learn how to create new coupon or wholesale codes, establish start and end dates and apply discount amounts to your own dealership coupons.  

If you have any questions about creating your own coupons or the other SimplePart platform capabilities, contact a member of our Client Services Team at support@simplepart.com or 1-888-843-0425. 
Ready to Expand Into Custom Promotions?
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Promotional emails can also be used strategically to generate sales and build a loyal customer base. Our Marketing Team works closely with our dealers and OEM partners to create and distribute promotional emails. Here are some tips to help you run your own email campaigns:

  • Consider your frequency. Emailing your customers too many times can cause them to stop paying attention, turning your emails into a nuisance instead of a welcome communication.
  • Take time to develop a strong call to action. The most effective promotional emails are able to convert the user right away. A good call to action pushes the reader to complete an action.

    • Examples:
    • Claim your deal
    • Shop now, save later

  • Keep it short. When it comes to promotional emails, remember: less is more. Have your important information at the top followed by any additional details.

You can also learn more about creating offers here.

If you’d like to learn how you can run custom promotions for your dealership, contact us at support@simplepart.com or or 1-888-843-0425.
Ready to take advantage of these features and other tips to help you boost your sales? Learn more by reaching out to our Sales Team at sales@simplepart.com.
 
 
Data as of 10/05/2022

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