In 1978 the first Macado’s restaurant was opened in downtown Roanoke, Virginia by Richard Macher. Macado’s now has 19 locations in four states; Virginia, West Virginia, North Carolina, and Tennessee, and is still independently owned. Generally located in college towns, the restaurants are known their eclectic ambiance of cartoon, antique, and local nostalgic décor. They offer a wide selection of deli-style sandwiches, plus salads, soups, entrees, wraps, gourmet desserts, ice cream, and a full-service bar with a wide variety of specialty drinks and daily happy hour specials. The fun atmosphere and modest prices have made Macado’s very popular with families as well as the college crowd.
As if 19 restaurants don’t keep him busy enough, Richard Macher is a staunch supporter of causes in the community such as the YMCA, culinary arts educational events, and sits on numerous boards. This year, Macado’s is excited to be participating in the Don Pancho “The Power of Pink” pink tortilla chip program to support breast cancer services and research.
Reser’s has been a part of Macado’s for the last 12 years with steam-table macaroni and cheese being the number one selling item on the menu. Each year, during the St. Patrick’s Day celebration in the month of March, customers look forward to the Baked Scalloped Potatoes. In addition, three months ago the restaurants switched to Don Poncho tri-colored chips and flour tortillas to go to along with the Pico de Gallo that has been used for almost a decade.