For spokespeople to be effective, it’s vital that they understand the nuances between lies, deception and spin.
In her book LYING: Moral Choice in Public and Private Life, philosopher Sissela Bok defines deception as that which occurs when “we communicate messages meant to mislead … meant to make them believe what we ourselves do not believe.” To her, lying is “any intentionally deceptive message which is stated.”
In other words, to lie, you must make some form of statement; you cannot lie by simply omitting facts. If you omit facts to create a false impression, you are practicing a form of deception.
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