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CME’s Deeply Ingrained Assumption


I was once asked by a pharmaceutical company to provide one-and-one-half hours of presentation skills training to a group of urologists. These physicians had gathered to put the finishing touches on a continuing medical education (CME) program.

As a presentations skills consultant, my role was to help them understand how they could effectively communicate their knowledge when they later fanned out to conduct workshops across the country...Read more.




 

Cost per Practice Interview as a Media Training Metric

Media training has been half of my core business for about 25 years. And, in that time, I can safely say that one aspect of training has had more value than any other—to the organization, to the public relations team, and to participants.

Practice interviews...Read more.

                     

The Engaging Public Participation Presentation
This workshop helps you achieve your public input and participation objectives by enhancing your ability to communicate clearly, concisely and effectively.

Participants in these small, hands-on workshops develop actual presentations for upcoming public participation challenges they may (or will) face. And they learn to deliver their presentations in ways that enhance engagement, understanding and acceptance...Read more.

If You Didn't Like it Then...Why do it Now?

An experience in San Francisco a few years ago opened my eyes an interesting irony that exists in the media relations industry.

In 2009, I had just finished creating and testing my At Ease With the Media online training program. Around that time, I attended the IABC world conference in San Francisco. While in the Bay area, I decided to schedule a few sales calls for my newly-completed online program in a relatively safe environment.

One of those meetings was with the director of media relations for a national professional association...Read more.

                             

Six Words Killing Conferences

I believe that six seemingly innocuous words have been decreasing the quality of conference presentations for nearly 20 years now.

These words are so common that you’ve probably written or seen them a hundred times without giving them second thought. Yet every single conference I’ve spoken at during the past 20 years has included these six words in their instructions to presenters and subject matter experts...Read more.

 
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