How Presenters Change Memories

View this email in your browser

Print Interviews Are NOT Conversations

When being interviewed by a print journalist—in which the final article is words on paper or words on a screen—spokespeople should remember that they're not there to engage in a conversation.

In my experience, if they do, they should be prepared to accept greater risk of being misquoted or quoted out of context...Read more.

The Top 10 Slideware Assumptions

Over the past 20 years, I’ve asked “why do you use slides?” thousands of times and have identified 10 basic assumptions.

The following four articles examine the slideware assumptions seven to ten...Read more.

Bridging the Gap Between Truth & Transparency

This two-hour workshop is designed specifically for decision-makers and senior leadership teams. Through anecdotes, examples, video clips, discussion, group problem-solving and role-playing exercises, it provides insight that enhances the ability of participants to better utilize best practices of transparency as a decision-making tool. Ultimately, the goal is to help the team protect and/or enhance the organization’s reputation...Learn more.

How Presenters Change Memories

Every presenter’s goal is that their information is remembered, used, or applied in some way. But how can presenters change memories? How can they access the long-term memory of their audience?

An interesting article from the Harvard Business Review entitled “Getting an Audience to Remember Your Presentation,” by Art Markham, states that the purpose of presentations is to influence the explicit memory of the audience. Markham argues that, for presentations to have high impact, speakers need to be aware of how information gets into memory...Read more.